Airbnb’s highly successful online travel accommodation hub lets people list, locate and book accommodations virtually anywhere in the world. Airbnb currently has over 1,000,000 listings in 34,000 cities in 190+ countries. Airbnb was founded in San Francisco in 2008 when a pair of designers with extra home space decided to start hosting travel guests.
Event Merchandising were approached by Airbnb with the following challenges:
1. ‘Build an online store where Airbnb employees around Europe could purchase clothing , gifts and accessories for personal use and to distribute at events. Airbnb wanted to be able to track promotional spending by department and office location.
Event Merchandising responded by creating an online shop within a quick turnaround, stocking it with Airbnb branded items created by Event Merchandising for the Airbnb community. We were conscious when creating the range to make sure the items were synonymous with the Airbnb brand, resulting in a beautiful. In addition, we were sure to create a product line which would be beneficial to the Airbnb community – including such items as brand Luggage Tags, branded toothbrushes and Bottle openers. The gifts began shipping immediately, and were delivered all over Europe. We were able to track promotional spending by department and office location using our own in-built software.
2. Create a redeemable coupon based system for Airbnb staff, whereby staff can build up credits that are awarded monthly as a recognition of their hard work to spend on the online store.
We created a code system whereby Airbnb staff were awarded monthly credits which would build up to a 3 month monetary value – which they would be able to redeem in the online store.
The online store can be viewed below
3. Make up a promotional item box and ship these items to Airbnb staff – in total 6000 boxes to various locations all over Europe.
Event Merchandising created a beautiful welcome box with promotional items included inside. These items included a magnetic pen, a welcome brochure and keyring, all fully branded with Airbnb artwork.
6000 boxes were shipped by Event Merchandising to various locations around Europe.