EVEL KNIEVEL

Brand Licensing

Evel

From his humble roots in the unlikely town of Butte, MT, Knievel rode his motorcycle and guts to an unparalleled level of worldwide glory and fame, much of which he still carries with him today: King of the Daredevils, The Last of the Gladiators, The Godfather of Extreme Sports, Guinness Book of Records holder for the most bones broken, an unwavering optimist, a doer, a go-getter, self-promoter extraordinaire, media genius, an enigmatic folk hero — an American legend. Knievel’s nationally televised motorcycle jumps, including his 1974 attempt to jump Snake River Canyon at Twin Falls, Idaho, represent four of the twenty most-watched, including the number 1 spot, ABC’s Wide World of Sports events in history. His achievements and failures, including his record 35 broken bones, earned him several entries in the Guinness Book of World Records. These are the titles by which millions of people around the world know Evel Knievel.