At the Olympic Park in the Velodrome, Event Merchandising designed, manufactured and sold a technical range of clothing to celebrate the best in Cycling. Event Merchandise also produced a stylish souvenir programme packed with information about the racing. In six evenings of action, riders once again competed in the classic six day disciplines such as the Madison, Derny race, elimination races and individual time trials, as well as the Longest Lap competition for the first time.
Six Brits rode in the men’s competition, including the pairing of Andy Tennant and Chris Latham and Ollie Wood and Jon Dibben. With the pairing of Madison world champions Cavendish and Wiggins as well.