THE BLOG

01
Apr

Top Tips On How To Complete Tough Mudder 5K

Over 2 weeks have passed since the very first Tough Mudder 5K took place at the Queen Elizabeth Olympic Park on 23rd & 24th March. I think it’s safe to say that by now, all achy muscles and stiff legs have relaxed and day-to-day manoeuvring has gone back to being light work.

Some of the team at Event Merchandising participated in the obstacle filled city run and actually completed it! Take a look at our in-house Tough Mudders and see our gems on how to best complete Tough Mudder 5K course.

Tip #1 Cling on for dear life

Tough Mudder 5K Monkey Bars

Tough Mudder 5K Monkey Bars

Tip #2 If in doubt, give your teammates a shout #TougherTogether

Tough Mudder 5K Everest 2.0

Tough Mudder 5K Everest 2.0

Top Tip #3 Extend your body in ways that you never even thought was possible

Tough Mudder 5K Pyramid Scheme

Tough Mudder 5K Pyramid Scheme

Top Tip #4 Get yourself some purpose-built merchandise from here toughmuddershop.co.uk/ so you can complete the course in Tough Mudder style.

Tough Mudder 5K Merch

Tough Mudder 5K Merch

Let us know in the comments your top tips for surviving Tough Mudder 5k and submit your pictures to marketing@eventmerch.com for a chance to be featured on our social platforms.

23
Jan

Lumiere London 2018 Lights Up London Streets

Event Merchandising was ready for the return of the UK’s largest light festival – Lumiere London 2018 – having worked on a range of glow in the dark products.

More than 50 artworks reimagined London’s architecture and streets, transforming the city into a dazzling nocturnal art exhibition from January 18-21.

Event Merchandising – in partnership with Artichoke and Visit London – has produced a range of glow in the dark souvenir products including a guide book with a fold out map.

Lumiere London 2018 Programme

Lumiere London 2018 Programme

The items were sold at 12 special stand locations throughout the key areas near to the displays in London.

Merchandise Stand

Merchandise Stand

Various other stockists also include Heals, the My Hotel chain, as well as the National Theatre. The online shop is also promoted via the Visit London Lumiere website where you can download the map and donate to support the festival.

Jeremy Goldsmith, md of Event Merchandising, said: “We are thrilled to be involved in the largest art festival in the UK this year.

“It has been a monumental task to put together the programme for this event, as well as the complicated logistics of vending at multiple sites across London. The experience gained from working on the Olympics and Jubilee has been invaluable and this is set to be a wonderful event for everyone.”

In 2016, 1.3 million visitors made their way around the city to see the inaugural Lumiere London.

12
Jan

St Pancras International Kicks off their 150th Anniversary Celebrations

St Pancras International has gone through major transformations to be the landmark that it is today.

October 1st marks the day that the first ever train arrived at St Pancras, but the celebrations have already begun!

On Wednesday 10th January, horses and carriages trotted through the station, releasing the new 150 St Pancras Ale.

St Pancras 150 Ale

A number of fantastic events will be ran throughout the year.

You can also purchase limited commemorative items from the official merchandise store located inside the station.

Rampley & Co

 

 

10
Dec

Festival Season is Over… For Now

Here marks the end of the festival season *everybody deep sighs*. Thousands of festival goers and the Event  crew cannot wait for its return next year. Until then, let’s recap on the last two festivals we worked on.

Sundown Festival had a jam packed lineup across the weekend. Event sold merchandise for some of the headline acts including You Me at Six, Rag n Bone Man, Craig David, and Pendulum. At Reload Festival, Billy Ocean, Odyssey, Soul 2 Soul and more kept visitors stepping to the beat in Northwick.

Giggs @ Sundown Festival

Giggs @ Sundown Festival

Crowd @ Reload Festival

More than 10,000 people danced, ate and enjoyed rides at Northfolk Showground during the first two weeks of September. Many guests showed their love for these events by sporting in-demand merchandise supplied by Event. This gave visitors prized memorabilia to remember these great festivals by until they return.

sundown merch.png

Sundown Festival 2017 Merchandise

reload merch.png

Reload Festival 2017 Merchandise

We produced a festival lanyard to keep customers informed of stage times. We didn’t get the warm September we were promised, so hoodies were on sale alongside t-shirts and bags. Check out the staff repping our t-shirts and accessories.

Sundown Festival and Reload Festival return in 2018 with a party starting lineup already secured! So until then 🙂

 

29
Nov
21
Nov

Winter Wonderland

Event Merchandise design and implement the range of wonderful Beneath the Sea Merchandise for Winter Wonderland

winter wonderland IMG_0759 IMG_0760 IMG_0761 IMG_0762 IMG_0763 IMG_0764 IMG_0765 IMG_0766 IMG_0767 IMG_0768 IMG_0769 IMG_0770 IMG_0771 IMG_0772 IMG_0773 IMG_0774 IMG_0775 IMG_0776 IMG_0777

26
Oct

The Next Step

Event Merchandising work with the popular CBBC series The Next Step. Event create a custom built pop up shop for signings from the stars of the show.

the next step nextstep2

31
Aug

Insomnia 61, DanTDM and Event!

During this year’s Bank Holiday Weekend, the NEC in Birmingham hosted the Insomnia Gaming Festival 61. Game enthusiasts enjoyed these summer days, enthralled by the large selection of games, music, merch and more. Event! unleashed a dedicated store for DanTDM, which tempted lots of fans to show their allegiance, by buying cool products, created by us.

Dantdm shop at Insomnia 61 #i61

Celebrity gamer DanTDM sported an exclusive t-shirt created for Insomnia 61.  Alongside this, we launched a back-to-school range, which is available at Dantdmshop.com

DanTDM x Insomnia 61 exclusive t-shirt

DanTDM x Insomnia 61 exclusive t-shirt

 

30
Aug

Culture Vulture’s Still Flying Over The City Of Hull

Hull City Merchandise Shop

Hull City Merchandise Shop

Since Hull was voted the city of Culture for 2017 there has been events around the city such as gigs in local venues, literature festivals and art exhibitions. Event felt the love for this resurgence and so it was decided that Event would join forces with Hull 2017 to produce the official merchandise for Hull, The UK City of Culture.

Our first step was producing a core range of apparel and accessories. We also went onto to open a dedicated merchandise shop in House of Fraser, the main shopping complex.

Hull City of Culture Bear

Hull City of Culture Bear

Since the merchandise has been available, the culture vultures have come in and swept it up. There has been a real patriotic response with customers, proudly wearing their Hull garments.

This has led to Event recently expanding the range to include additional apparel, aprons, postcards, ceramics, tea towels, and bouncy balls.

Next thing you know, commuters were seeing billboards of our merchandise advertised en route to work!

Hull City of Culture Billboard

Hull City of Culture Billboard

 

#HullCityOfCulture2017 #HullCityOfCultureMerchandise

17
Aug

Successes of British Athletics at the IAAF World Championship

All the wins from the British Athletics Official Merchandise Shop

In this year’s IAAF World Championships, athletes such as Dina Asher Smith, Adam Gemili, and Eilidh Doyle recouped 6 medals for Great Britain. We won the Gold in the Men’s 4x100m relay and Men’s 10,000m. We took the Silver in the Men’s 5000m, Women’s 4x400m relay, and the Women’s 4x100m relay. Lastly, we claimed the Bronze in the Men’s 4×400 relay. Customers who visited the British Athletics Official Merchandise Shop were prized with an in-house Mo. He got quite a lot of action!

Mo Farrah and Ladies

Setting up the British Athletics Official Merchandise Shop, us at Event were in a race against the clock to open up shop. We made quick moves and drilled all our resources, finishing with a winning store that hosted some Great British Athletes and excited fans.

The British Athletics Pop Up Store

The British Athletics Pop Up Store

On Wednesday, we received a visit from Sarah McDonald (1,500m) and Aly Dixon (marathon). They chatted, took pictures, and signed autographs for the fans.

Sarah McDonald, Aly Dixon and fans

Sarah McDonald, Aly Dixon and fans

Sarah McDonald, Aly Dixon and fan

Sarah McDonald, Aly Dixon and fan

Thursday saw the highly anticipated, Josh Griffiths (marathon) and Andrew Davies (marathon) pass by. They attracted quite a crowd into the shop.

Andrew Davies & Josh Griffiths meet and greet

Andrew Davies & Josh Griffiths meet and greet

Andrew Davies and fan at the British Athletics Shop

Andrew Davies and fan at the British Athletics Shop

The shop greeted some passionate fans. Most were on their way to the stadium, to shout and cheer (and possibly bump into Usain Bolt). Some were retiring to their sofa, securing a clear view of all the action. Either way, these customers made sure to #REPRESENT the British Athletics team, at the IAAF Word Championship, in London 2017.

Represent Hat British Athletics

Mascots Going For Gold Book

Fan and Represent GB Flag

All-in-all, there were many wins during London 2017. The British Athletics Official Merchandise Shop is celebrating all the lovely people that turned up and spread good vibes throughout this event. Thank you for coming!

 

 

#BritishAthletics #London2017 #IAAF #WestfieldStratford #BritishAthleticsChampionship #AlyDixon #SarahMcDonald #JoshGriffiths #AndrewDavies