St Pancras International Kicks off their 150th Anniversary Celebrations

St Pancras International has gone through major transformations to be the landmark that it is today.

October 1st marks the day that the first ever train arrived at St Pancras, but the celebrations have already begun!

On Wednesday 10th January, horses and carriages trotted through the station, releasing the new 150 St Pancras Ale.

St Pancras 150 Ale

A number of fantastic events will be ran throughout the year.

You can also purchase limited commemorative items from the official merchandise store located inside the station.

Rampley & Co




Festival Season is Over… For Now

Here marks the end of the festival season *everybody deep sighs*. Thousands of festival goers and the Event  crew cannot wait for its return next year. Until then, let’s recap on the last two festivals we worked on.

Sundown Festival had a jam packed lineup across the weekend. Event sold merchandise for some of the headline acts including You Me at Six, Rag n Bone Man, Craig David, and Pendulum. At Reload Festival, Billy Ocean, Odyssey, Soul 2 Soul and more kept visitors stepping to the beat in Northwick.

Giggs @ Sundown Festival

Giggs @ Sundown Festival

Crowd @ Reload Festival

More than 10,000 people danced, ate and enjoyed rides at Northfolk Showground during the first two weeks of September. Many guests showed their love for these events by sporting in-demand merchandise supplied by Event. This gave visitors prized memorabilia to remember these great festivals by until they return.

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Sundown Festival 2017 Merchandise

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Reload Festival 2017 Merchandise

We produced a festival lanyard to keep customers informed of stage times. We didn’t get the warm September we were promised, so hoodies were on sale alongside t-shirts and bags. Check out the staff repping our t-shirts and accessories.

Sundown Festival and Reload Festival return in 2018 with a party starting lineup already secured! So until then 🙂



Winter Wonderland

Event Merchandise design and implement the range of wonderful Beneath the Sea Merchandise for Winter Wonderland

winter wonderland IMG_0759 IMG_0760 IMG_0761 IMG_0762 IMG_0763 IMG_0764 IMG_0765 IMG_0766 IMG_0767 IMG_0768 IMG_0769 IMG_0770 IMG_0771 IMG_0772 IMG_0773 IMG_0774 IMG_0775 IMG_0776 IMG_0777


The Next Step

Event Merchandising work with the popular CBBC series The Next Step. Event create a custom built pop up shop for signings from the stars of the show.

the next step nextstep2


Insomnia 61, DanTDM and Event!

During this year’s Bank Holiday Weekend, the NEC in Birmingham hosted the Insomnia Gaming Festival 61. Game enthusiasts enjoyed these summer days, enthralled by the large selection of games, music, merch and more. Event! unleashed a dedicated store for DanTDM, which tempted lots of fans to show their allegiance, by buying cool products, created by us.

Dantdm shop at Insomnia 61 #i61

Celebrity gamer DanTDM sported an exclusive t-shirt created for Insomnia 61.  Alongside this, we launched a back-to-school range, which is available at

DanTDM x Insomnia 61 exclusive t-shirt

DanTDM x Insomnia 61 exclusive t-shirt



Culture Vulture’s Still Flying Over The City Of Hull

Hull City Merchandise Shop

Hull City Merchandise Shop

Since Hull was voted the city of Culture for 2017 there has been events around the city such as gigs in local venues, literature festivals and art exhibitions. Event felt the love for this resurgence and so it was decided that Event would join forces with Hull 2017 to produce the official merchandise for Hull, The UK City of Culture.

Our first step was producing a core range of apparel and accessories. We also went onto to open a dedicated merchandise shop in House of Fraser, the main shopping complex.

Hull City of Culture Bear

Hull City of Culture Bear

Since the merchandise has been available, the culture vultures have come in and swept it up. There has been a real patriotic response with customers, proudly wearing their Hull garments.

This has led to Event recently expanding the range to include additional apparel, aprons, postcards, ceramics, tea towels, and bouncy balls.

Next thing you know, commuters were seeing billboards of our merchandise advertised en route to work!

Hull City of Culture Billboard

Hull City of Culture Billboard


#HullCityOfCulture2017 #HullCityOfCultureMerchandise


Successes of British Athletics at the IAAF World Championship

All the wins from the British Athletics Official Merchandise Shop

In this year’s IAAF World Championships, athletes such as Dina Asher Smith, Adam Gemili, and Eilidh Doyle recouped 6 medals for Great Britain. We won the Gold in the Men’s 4x100m relay and Men’s 10,000m. We took the Silver in the Men’s 5000m, Women’s 4x400m relay, and the Women’s 4x100m relay. Lastly, we claimed the Bronze in the Men’s 4×400 relay. Customers who visited the British Athletics Official Merchandise Shop were prized with an in-house Mo. He got quite a lot of action!

Mo Farrah and Ladies

Setting up the British Athletics Official Merchandise Shop, us at Event were in a race against the clock to open up shop. We made quick moves and drilled all our resources, finishing with a winning store that hosted some Great British Athletes and excited fans.

The British Athletics Pop Up Store

The British Athletics Pop Up Store

On Wednesday, we received a visit from Sarah McDonald (1,500m) and Aly Dixon (marathon). They chatted, took pictures, and signed autographs for the fans.

Sarah McDonald, Aly Dixon and fans

Sarah McDonald, Aly Dixon and fans

Sarah McDonald, Aly Dixon and fan

Sarah McDonald, Aly Dixon and fan

Thursday saw the highly anticipated, Josh Griffiths (marathon) and Andrew Davies (marathon) pass by. They attracted quite a crowd into the shop.

Andrew Davies & Josh Griffiths meet and greet

Andrew Davies & Josh Griffiths meet and greet

Andrew Davies and fan at the British Athletics Shop

Andrew Davies and fan at the British Athletics Shop

The shop greeted some passionate fans. Most were on their way to the stadium, to shout and cheer (and possibly bump into Usain Bolt). Some were retiring to their sofa, securing a clear view of all the action. Either way, these customers made sure to #REPRESENT the British Athletics team, at the IAAF Word Championship, in London 2017.

Represent Hat British Athletics

Mascots Going For Gold Book

Fan and Represent GB Flag

All-in-all, there were many wins during London 2017. The British Athletics Official Merchandise Shop is celebrating all the lovely people that turned up and spread good vibes throughout this event. Thank you for coming!



#BritishAthletics #London2017 #IAAF #WestfieldStratford #BritishAthleticsChampionship #AlyDixon #SarahMcDonald #JoshGriffiths #AndrewDavies


Harley Davidson and Formula E

EML had a busy weekend enjoying the stunning scenery selling event merchandise in St Tropez and Monaco for two global brands

Euro Festival 2017Whilst others were relaxing on the weekend, EML were beavering away, setting up stands and selling merchandise for two huge events. We had members of our team voyaging on quests across the globe. We thrive on these epic  journeys and opportunities to sell merchandise in some extraordinary and beautiful countries.

First stop, the stunning sights of St Tropez, France where we were the official merchandisers for Harley Davidson. The HD event was the Euro Festival which saw Harley members travel from as far as America to attend the event. Despite a day of rain, the bikers were in a great mood, packing out our shop to pick up their pre-ordered rally packs and browsing our range of accessories and new & vintage apparel.

Check out this vid, walking round our shop! Plus we have an online webshop for anyone wanting Euro fest merch- shop

Whilst we had guys cooking up a sweat in France setting up the shop, we had a drive from St Tropez to Monaco to begin work on the Formula E merchandise tent. Formula E is accelerating into the limelight, catching the eye of car-racing fans across the world. FE has branched out to America this year, and fans are adoring the merchandise. Check out some snaps from the event!

FE Tent in Monaco



The DanTDM Fidget Spinner

Fans cause DanTDM fidget spinners to sell out within hours of going live.

In the last few weeks, the UK has gone crazy over the new ‘must have product.’ Fidget spinners have stormed the UK markets and are literally the toy on everyone’s fingers. People are realising the potential benefits of having a toy spinner, whether that is in a primary school classroom or a sweaty office. The fidget spinners can spark creative energy, help workers to focus, and can even be a tool to distract from dirty habits (don’t make us list them off!).

We wanted to introduce this hot new product to our clients. The spinner certainly caught the eye with a particular somebody.

YouTube sensation DanTD fell in love with the fidget spinner! He couldn’t believe the hype surrounding them and wanted to present fans the chance of having their own DanTDM branded spinner.

The vlogger phenomenon posted this video last night at 9pm. Once the video went live, fans went bonkers purchasing the toy.

Dan fanatics have the choice between a blue or black toy spinner, see images below. By midnight both spinners had sold out but here at EML we are quick to re-order stock, making sure customers are not left empty handed. Why not brand your own fidget spinner?
Fidget Spinner BlueDanTDM Fidget Spinner