Event Merchandising Ltd hits a milestone on Wednesday 1st March with its 35th anniversary. Founder chairman, Martin Goldsmith, is proud to have seen the company grow from strength to strength over the last 35 years.
Martin with the wrestling legend Hulk Hogan
Starting out as a freelancer in the world of retail and exhibition displays, Martin saw an opportunity to start up his own business in branded concert merchandise in the UK, in conjunction with his brother Harvey Goldsmith– well known promoter in the music industry.
Martin Goldsmith, Founder Chairman of EML: “I approached Cliff Richard whose words still ring in my ears- ‘Who in the hell wants to buy a T-Shirt with my face on it?’ 40 years later the fans are still buying his swag.”
Martin was never afraid to use his sons for modelling 😉
One of Martin’s greatest days was trading at Wembley Stadium- World Wrestling Federation Summer Slam 1992 (professional wrestling), selling an impressive £1m+. His most pleasurable times have been working with Pavarotti and Live Aid amongst a whole host of renowned artist and events.
Martin has taken a step back from the fast paced merchandise industry, enjoying life loving tennis and jazz (and keeping the office tidy!), whilst the company continues to grow in the hands of his son’s Jeremy and Paul, with the support from a fantastic and loyal team of course!
David Bowie Fan Club
From past legends such as Stevie Wonder, David Bowie, Eric Clapton, Three Tenors, Stars of Classical Music and National Theatre, EML continues to keep legendary status by working with the present- Harley Davidson, Formula E and Tough Mudder to name a few.
EML works in partnership with some of the world’s most recognised brands and events. Our services range from designing and manufacturing creative products for corporate requirements to selling at live events, from devising licensing programmes to running online shops globally. Event Merchandising prides itself on its ability to listen to the needs of the client, offer a remarkable customer experience and deliver goods and services that elevate a company’s brand perception. Our clients are in industries such as sport, entertainment, corporate, film and charities. They range from one off consumer orders to brands such as London 2010, BBC, the Rugby World Cup to Rio 2016.
Another night to remember for the music industry as fans and critics came together to celebrate a superb year for global music at The BRITs
When February rolls round here at Event HQ we start getting very excited! We start designing and producing merchandise for one of the biggest music events of the year- The BRITs.
Little Mix winning ‘Best Single’
This year was another huge hit for the BRITs. The music industry and members of the public congregated at London’s O2 Arena to celebrate another fantastic year for the global chart music. The night was dominated by legend David Bowie, who sadly died last January. The iconic soloist won ‘Best British Male,’ and ‘Best British Album,’ for his stunning album ‘BlackStar.’
This year saw ‘Grime’ enter the fold with grime artist Skepta at the helm and will no doubt be a favourited nominee for BRITs 2018. The 1975 won ‘Best Group’ whilst X Factor girl star group Little Mix won ‘Best Single,’ for the smash hit ‘Shout Out To My Ex.’
Skepta performing ‘Shutdown.’
Brighton star Rag n Bone Man has had a phenomenal year and undoubtedly won ‘British Breakthrough Act,’ and was 2017’s Critics Choice. Finally, the music industry paid their respects to ‘George Michael,’ with a fitting tribute by Chris Martins Coldplay.
The 2016 X Factor proved to be another memorable one, thanks to the wild controversial contestant, Honey G, who, like it or not, rapped her way to stardom.
After loosing out, Honey G, real name Anna Gilford, then went onto to launch a brand new single ‘The Honey G Show.’ As part of the release, the North Wheezy rapper bowled up to the EML office and spat some bars for us saying how she wanted to have her own swag. Blown away by her performance, we decided to produce the merchandise.
What we did not entail was the huge interest we had from the media. The coverage we received is certainly one of Event’s most successful PR campaigns. The merchandise was picked up by OK Magazine, The Daily Star and The Sun to name a few.
Come January 2017 the citizens of Hull will be dressed head to toe in merchandise backing their home turf in it’s reign as the new City Of Culture
Back in November it was announced that Hull was crowned the new ‘City Of Culture.’ They faced stiff competition form other cities such as Leicester and Swansea, but were declared victorious, perhaps a surprise to some. However the city has thrived and strived since taking the crown.
Hull 2017 City of Culture Merchandise
Hull 2017 asked us to produce a range of merchandise to help support their reign on the throne. Our in-house design team have now transformed the hull streets into chic with our merchandise which will make anyone weak at the knees and digging into their pockets- it’s some of the coolest merch out there! Who wants Armani or Versace when you can have a Hull 2017 t-shirt for Xmas?! That’s right, we even managed to the supply the merchandise in time for the Christmas period, which is available to buy in the House Of Fraser store in the city centre.
Hull 2017 Mug
The culture vultures are hovering in the skies waiting to swoop down and grab their merch which Phil Batty, director of marketing for Hull, says is a great opportunity to get in amongst the city’s historical achievement.
Phil Batty, director of marketing:“With one of the most important years in this city’s history just weeks away, Hull 2017 official merchandise is a fantastic opportunity to grab a souvenir to go with the memories being UK City of Culture will bring.”
The city will be holding events throughout 2017 to celebrate which our merchandise will be available at. Check out the full article from the Hull Daily Mail here.
After much anticipation the Liverpudlian singer Rebecca Ferguson embarked on her latest tour promoting her new album ‘Superwoman,’ and EML were asked to hop on the tour bus and sell the official merchandise.
She has left fans begging for more night after night: Rebecca Ferguson, the Liverpudlian lass with a soft heart but powerful vocals, is currently undergoing the biggest tour of her career so far. After postponing the original dates to work on her new album, ‘Superwoman’ is the long-awaited gem fans have been craving for.
Rebecca Ferguson Superwoman
Her journey began in 2010 when she finished as a runner up in the X Factor. However, the pop and soul singer songwriter is arguably one of the greatest exports to derive from the show. Her debut album ‘Heaven’ went on to sell over a million copies, whilst the difficult second album syndrome appeared to not phase her and went on to be well received by both fans and critics. Last year she released a covers album titled ‘Lady Sings The Blues,’ and now has completed writing her third album ‘Superwoman.’
Rebecca Ferguson live At The Palladium London.
EML have loved the experience of producing the official Rebecca Ferguson merchandise for the tour. We even sent our youngest member of the team Louis out on the road to travel with Rebecca and the crew which he thoroughly enjoyed.
Louis explained; “Rebecca was everything you imagine her to be: kind, down-to-earth and very welcoming. Every night she was always willing to sign programmes and CDs, which was great of her to have done.”
The tour began up in Llandudno Wales and has since made its way to Glasgow, Manchester, Newcastle and many more destinations. She recently performed at London’s Palladium which was regarded her best performance of the tour so far. A few jaws were left gaping when Rebecca elegantly graced the stage in a range of stunning outfits.
Rebecca, mother of 3, truly does define the superwoman figure. She is certainly a role model and has embraced the chaos of music and fame in her stride whilst managing to also raise her children single handedly. The album has been adored by fans since it was released and the tour has been a tremendous success for EML and everyone involved. Why not check out the various products we have made for Rebecca by clicking here.
At the Olympic Park in the Velodrome, Event Merchandising designed, manufactured and sold a technical range of clothing to celebrate the best in Cycling. Event Merchandise also produced a stylish souvenir programme packed with information about the racing. In six evenings of action, riders once again competed in the classic six day disciplines such as the Madison, Derny race, elimination races and individual time trials, as well as the Longest Lap competition for the first time.
Six Brits rode in the men’s competition, including the pairing of Andy Tennant and Chris Latham and Ollie Wood and Jon Dibben. With the pairing of Madison world champions Cavendish and Wiggins as well.
Mark Cavendish and Bradley Wiggins at Six Day Racing
Music makes the world go round, and makes our Summer very enjoyable!
Summer is always a manic time for us at EML. But the mayhem is all forgotten about with the help of music! It is always exciting to be part of some of the biggest music festivals in the UK, but sadly the festival season is drawing to it’s inevitable end, sad times 🙁
We have been front of house managers at some of this year’s top festivals, as part of our Event Live Sponsorship service. We provide promoters and venues a service which stretches across supplying food and beverage concessions, VIP enclosures, branded partnerships, sampling and experiential activations. So at some events we’ve had double the work, and fun of course, as front of house managers and officinal merchandisers. Let’s take a stroll down memory lane to recap on some of the highlights of our manic music event season.
Nile Rodgers Rocking Out
June seems like many moons ago however, it was the beginning of the long and winding road for EML as our first stop was at Fulham Palace, London. AH FREAK OUT! We certainly did! Fold Festival was hosted by the superstar Nile Rodgers, the much loved and celebrated songwriter known for his work with his disco infused band Chic who played 3 nights in a row at this event! Mr Rodgers also hopped up on stage with other acts such as Alison Moyet and Beck.
On the same weekend, EML were merchandisers at Blenheim Palace for Nocturne Festival. Crowds were wowed with music from James Bond, conductor Ennio Morricone, The Corrs and the loveable soul Elton John wrapped things up for the final show. Luckily the rain wasn’t too bad, but heading into the next event, we had to put our wellies on.
This year saw Glastonbury at it’s muddiest and there was no denying that Britain encountered it’s wettest and muddiest Summer’s for years. But that didn’t wipe the smile from our faces as a week later, (there ain’t no rest for the wicked) saw EML take a trip to the stunning surroundings of Glynde Place near Brighton for Love Supreme. The festival hosts some of the most highly acclaimed jazz, blues and funk inspired acts from around the world. This year was no different, as the amazing and quirky Grace Jones took the stage Saturday night and the charming and talented singer songwriter Burt Bachurach on the Sunday. Since the birth of Love Supreme Festival, EML have supplied food concessions, sponsorship and merchandise so it has been amazing to have seen the festival grow year on year. We are already extremely excited for 2017 as the jazzed up beast looks to evolve into something even bigger. More news on that to follow.
Raindrops kept falling on our heads this Summer but Burt kept on smiling
” I do like a bit of Gorgonzola,” An event inspired by great music and fantastic food it can only be Big Feastival. Held on the last bank holiday weekend in August, the feast is curated by TV chef Jamie Oliver and Blur Bassist Alex James where there is a whole lot of cheese, food and drink stalls, plus performances from some of pop music’s biggest acts, and cheese. EML were yet again asked to provide the official merchandise for the event and were part of creating the lanyard that attendees could receive when they purchased their ticket. It was another successful year for us at Alex James’ farm, but our trouser buttons were flying off by the end of the event from all the wensleydale cheese.
We decided we were getting a bit homesick, so we ventured back to London for OnBlackheath. All guns blazing, we decided to show what we are made off by not only supplying merch but also curating the highly acclaimed food village and brand activations. We thought the line up couldn’t get any better than last year but of course the promoter Harvey Goldsmith and his team knocked it out of the park again. This year’s headliners included Primal Scream, Belle & Sebastian, Hot Chip, James and Squeeze, to name a few! Oh and we can’t forget mr funk and soul, our brother from another funky mother Craig Charles! Check out some of our pics from the event on our Facebook page.
Mr Funk and soul Craig Charles
Boundary Brighton Festival
Finally we come to the end of what has one of Events most entertaining Summer’s in it’s existence. Lights out and glow sticks on, we had a right rave up at Boundary Brighton Festival. Well it wasn’t all play, we managed food concessions for the event too. The sun stayed shinning thankfully and was a great way to say adios to the festival season for another year.
Movie merchandise is a big part of EML’s catalogue, check out what we’ve recently produced
Lights, camera, ACTION! Grab your popcorn, sit back and read through this blockbuster blog. EML are constantly being asked to produce merchandise for mega movies and this year has been no exception.
Daniel Craig returned to the big screen late 2015 for his final performance as the iconic James Bond, or so they say. Craig stepped up for the spectacular Spectre, breaking the record as the most expensive Bond film ever made. EML were
In April, families were treated to the incredible remake of Disney’s Jungle Book, which saw stars such as Idris Elba, Christopher Walken and Bill Murray voice overs as some of the film’s most lovable characters.
Check out the bags we created for both film releases!
Summer is always a busy period in Events calendar, but we are proud to have supplied merchandise for some fantastic events
It’s been a funny old Summer- England’s European Championship campaign ended in embarrassment and we’ve seen more rain than sun, but at least Murray won Wimbledon eh! But the negatives haven’t got to us, we have battled through the downpour and have seen a successful Summer so far, supplying merchandise across a range of events.
First, we made a pit stop at Formula E in London. The fast paced environment was riveting to be part of, and it was a joy to see petrol-head fans buying our range of apparel and accessories for the event.
Event then flew over to sell merchandise at the Farnborough Airshow. The airshow is split into two events, the first 5 days of the event are regarded as ‘trade show.’ This year saw a remarkable deal secured by former Prime Minister David Cameron with Boeing, forming a new defence partnership . Following the news of a new defence deal the weekend came and the trade show evolved into the public show, where the public could attend the airshow and watch the impressive aeroplanes in full flight flying in formations, performing tricks and displaying stunning scenes in the sunny skies. Event provided a range of merchandise which is still available to purchase online on our web shop
You may have seen this event on the news recently as it was the return of the America’s Cup. Thankfully the weather wasn’t as torturous as last time, the sun shone high in the Portsmouth sky and we can honestly say we have never seen crowds like it! Everything was smooth sailing for Event and it was amazing to be have been at the America’s Cup.
Summer has only just begun in our eyes, we still have a full calendar of events we are part of including Tough Mudder, The Big Feastival and we are proud to be the official merchandise for the YouTube sensation Dan TDM tour which is nearly sold out in all venues. Plus we are supplying merchandise at the Olympic Park Fanzone for the duration of the Rio Olympic Games , come on Great Britain! Come down and show your support! You can purchase your Team GB Bahia Bands at our shop. See our slideshow for more pictures from our events.
Our IN campaign merchandise has propelled the success of, what is, the fastest growing grassroots campaign currently in the UK. Profits go towards funding costs for leaflets, posters, street stalls and social media campaigns.
EML has also manufactured a range of special edition products designed by a number of leading designers and artist’s including Rankin, Axel Scheffler, Major Burgerman and more.
Jeremy Goldsmith EML Managing Director says; “On Thursday 23rd June 2016 the UK will vote either to remain in or leave the European Union. We are proud to be involved in this historic vote, supplying an iconic range of merchandise which will mark an important moment in history in the UK.”
Britain Stronger In Merchandise
About Event Merchandising Limited
Event Merchandising works in partnership with some of the world’s most recognised brands and events.
Our services ranges from designing and manufacturing creative products for corporate requirements to selling at live events, from devising licensing programmes to running online shops globally. Event Merchandising prides itself on its ability to listen to the needs of the client, offer a remarkable customer experience and deliver goods and services that elevate a company’s brand perception. Our clients are in industries such as sport, entertainment, corporate, film and charities. They range from one off consumer orders to brands such as London 2012, BBC, DISNEY, DIVERSITY, Harley Davidson, THE RUGBY WORLD CUP, Tough Mudder to Rio 2016.