THE BLOG

30
Aug

Culture Vulture’s Still Flying Over The City Of Hull

Hull City Merchandise Shop

Hull City Merchandise Shop

Since Hull was voted the city of Culture for 2017 there has been events around the city such as gigs in local venues, literature festivals and art exhibitions. Event felt the love for this resurgence and so it was decided that Event would join forces with Hull 2017 to produce the official merchandise for Hull, The UK City of Culture.

Our first step was producing a core range of apparel and accessories. We also went onto to open a dedicated merchandise shop in House of Fraser, the main shopping complex.

Hull City of Culture Bear

Hull City of Culture Bear

Since the merchandise has been available, the culture vultures have come in and swept it up. There has been a real patriotic response with customers, proudly wearing their Hull garments.

This has led to Event recently expanding the range to include additional apparel, aprons, postcards, ceramics, tea towels, and bouncy balls.

Next thing you know, commuters were seeing billboards of our merchandise advertised en route to work!

Hull City of Culture Billboard

Hull City of Culture Billboard

 

#HullCityOfCulture2017 #HullCityOfCultureMerchandise

17
Aug

Successes of British Athletics at the IAAF World Championship

All the wins from the British Athletics Official Merchandise Shop

In this year’s IAAF World Championships, athletes such as Dina Asher Smith, Adam Gemili, and Eilidh Doyle recouped 6 medals for Great Britain. We won the Gold in the Men’s 4x100m relay and Men’s 10,000m. We took the Silver in the Men’s 5000m, Women’s 4x400m relay, and the Women’s 4x100m relay. Lastly, we claimed the Bronze in the Men’s 4×400 relay. Customers who visited the British Athletics Official Merchandise Shop were prized with an in-house Mo. He got quite a lot of action!

Mo Farrah and Ladies

Setting up the British Athletics Official Merchandise Shop, us at Event were in a race against the clock to open up shop. We made quick moves and drilled all our resources, finishing with a winning store that hosted some Great British Athletes and excited fans.

The British Athletics Pop Up Store

The British Athletics Pop Up Store

On Wednesday, we received a visit from Sarah McDonald (1,500m) and Aly Dixon (marathon). They chatted, took pictures, and signed autographs for the fans.

Sarah McDonald, Aly Dixon and fans

Sarah McDonald, Aly Dixon and fans

Sarah McDonald, Aly Dixon and fan

Sarah McDonald, Aly Dixon and fan

Thursday saw the highly anticipated, Josh Griffiths (marathon) and Andrew Davies (marathon) pass by. They attracted quite a crowd into the shop.

Andrew Davies & Josh Griffiths meet and greet

Andrew Davies & Josh Griffiths meet and greet

Andrew Davies and fan at the British Athletics Shop

Andrew Davies and fan at the British Athletics Shop

The shop greeted some passionate fans. Most were on their way to the stadium, to shout and cheer (and possibly bump into Usain Bolt). Some were retiring to their sofa, securing a clear view of all the action. Either way, these customers made sure to #REPRESENT the British Athletics team, at the IAAF Word Championship, in London 2017.

Represent Hat British Athletics

Mascots Going For Gold Book

Fan and Represent GB Flag

All-in-all, there were many wins during London 2017. The British Athletics Official Merchandise Shop is celebrating all the lovely people that turned up and spread good vibes throughout this event. Thank you for coming!

 

 

#BritishAthletics #London2017 #IAAF #WestfieldStratford #BritishAthleticsChampionship #AlyDixon #SarahMcDonald #JoshGriffiths #AndrewDavies

17
May

Harley Davidson and Formula E

EML had a busy weekend enjoying the stunning scenery selling event merchandise in St Tropez and Monaco for two global brands

Euro Festival 2017Whilst others were relaxing on the weekend, EML were beavering away, setting up stands and selling merchandise for two huge events. We had members of our team voyaging on quests across the globe. We thrive on these epic  journeys and opportunities to sell merchandise in some extraordinary and beautiful countries.

First stop, the stunning sights of St Tropez, France where we were the official merchandisers for Harley Davidson. The HD event was the Euro Festival which saw Harley members travel from as far as America to attend the event. Despite a day of rain, the bikers were in a great mood, packing out our shop to pick up their pre-ordered rally packs and browsing our range of accessories and new & vintage apparel.

Check out this vid, walking round our shop! Plus we have an online webshop for anyone wanting Euro fest merch- shop

Whilst we had guys cooking up a sweat in France setting up the shop, we had a drive from St Tropez to Monaco to begin work on the Formula E merchandise tent. Formula E is accelerating into the limelight, catching the eye of car-racing fans across the world. FE has branched out to America this year, and fans are adoring the merchandise. Check out some snaps from the event!

FE Tent in Monaco

 

16
May

The DanTDM Fidget Spinner

Fans cause DanTDM fidget spinners to sell out within hours of going live.

In the last few weeks, the UK has gone crazy over the new ‘must have product.’ Fidget spinners have stormed the UK markets and are literally the toy on everyone’s fingers. People are realising the potential benefits of having a toy spinner, whether that is in a primary school classroom or a sweaty office. The fidget spinners can spark creative energy, help workers to focus, and can even be a tool to distract from dirty habits (don’t make us list them off!).

We wanted to introduce this hot new product to our clients. The spinner certainly caught the eye with a particular somebody.

YouTube sensation DanTD fell in love with the fidget spinner! He couldn’t believe the hype surrounding them and wanted to present fans the chance of having their own DanTDM branded spinner.

The vlogger phenomenon posted this video last night at 9pm. Once the video went live, fans went bonkers purchasing the toy.

Dan fanatics have the choice between a blue or black toy spinner, see images below. By midnight both spinners had sold out but here at EML we are quick to re-order stock, making sure customers are not left empty handed. Why not brand your own fidget spinner? promofidgetspinner.com
Fidget Spinner BlueDanTDM Fidget Spinner

24
Apr

Heads Together At The 2017 London Marathon

The Duke of Cambridge and Prince Harry urges on runners at the Head Together cheering point during the Virgin Money London Marathon in Blackheath. PRESS ASSOCIATION Photo. Picture date: Sunday April 23, 2017. See PA story SPORT Marathon. Photo credit should read: Chris Radburn/PA Wire

The Duke of Cambridge and Prince Harry urges on runners at the Head Together cheering point during the Virgin Money London Marathon in Blackheath. PRESS ASSOCIATION Photo. Picture date: Sunday April 23, 2017. See PA story SPORT Marathon. Photo credit should read: Chris Radburn/PA Wire

The 2017 London Marathon saw a record number of runners who received rousing royal support.

On Sunday 23rd April, London came together for the 37th London Marathon. The organisers reported a total number of 40,382 runners, a record number of participants. 

The sun was shinning all day as swarms of supporters filled the streets of London, cheering on families and friends running from all over the world.

Amongst the bustling crowds were the royal trio, sporting their Heads Together jackets, who were high-fiving runners,  fully embracing the occasion and perhaps getting involved a bit too much. 

TOPSHOT - A runner squirts water towards Britain's Prince William, Duke of Cambridge and Britain's Catherine, Duchess of Cambridge as they hand out water to runners during the 2017 London Marathon in London on April 23, 2017. / AFP PHOTO / POOL / Chris JacksonCHRIS JACKSON/AFP/Getty Images

TOPSHOT – A runner squirts water towards Britain’s Prince William, Duke of Cambridge and Britain’s Catherine, Duchess of Cambridge as they hand out water to runners during the 2017 London Marathon in London on April 23, 2017. / AFP PHOTO / POOL / Chris JacksonCHRIS JACKSON/AFP/Getty Images

Heads Together, supported by the Royal Foundation, is a campaign inspiring charities that provide frontline mental health support. The campaigns aims to aid and change the stigma attached to mental health illnesses. We are proud to have seen the Royal Foundation backing this hugely important campaign.

This year was another successful year for the London Marathon. Check out this noble act of one runner helping an exhausted fellow competitor cross the finish line!

 

#LondonMarathon2017 #TheRoyalFoundation #HeadsTogether

01
Mar

Event Merchandising Celebrates 35 Glorious Years

Event Merchandising Ltd hits a milestone on Wednesday 1st March with its 35th anniversary. Founder chairman, Martin Goldsmith, is proud to have seen the company grow from strength to strength over the last 35 years.

Martin with the wrestlign legend Hulk Hogan

Martin with the wrestling legend Hulk Hogan

Starting out as a freelancer in the world of retail and exhibition displays, Martin saw an opportunity to start up his own business in branded concert merchandise in the UK, in conjunction with his brother Harvey Goldsmith– well known promoter in the music industry.

Martin Goldsmith, Founder Chairman of EML: “I approached Cliff Richard whose words still ring in my ears- ‘Who in the hell wants to buy a T-Shirt with my face on it?’ 40 years later the fans are still buying his swag.”

Martin was never afraid to use his sons for modelling ;)

Martin was never afraid to use his sons for modelling 😉

One of Martin’s greatest days was trading at Wembley Stadium- World Wrestling Federation Summer Slam 1992 (professional wrestling), selling an impressive £1m+. His most pleasurable times have been working with Pavarotti and Live Aid amongst a whole host of renowned artist and events.

Martin has taken a step back from the fast paced merchandise industry, enjoying life loving tennis and jazz (and keeping the office tidy!), whilst the company continues to grow in the hands of his son’s Jeremy and Paul, with the support from a fantastic and loyal team of course!

David Bowie Fan Club

David Bowie Fan Club

From past legends such as Stevie Wonder, David Bowie, Eric Clapton, Three Tenors, Stars of Classical Music and National Theatre, EML continues to keep legendary status by working with the present- Harley Davidson, Formula E and Tough Mudder to name a few.

EML works in partnership with some of the world’s most recognised brands and events. Our services range from designing and manufacturing creative products for corporate requirements to selling at live events, from devising licensing programmes to running online shops globally. Event Merchandising prides itself on its ability to listen to the needs of the client, offer a remarkable customer experience and deliver goods and services that elevate a company’s brand perception. Our clients are in industries such as sport, entertainment, corporate, film and charities. They range from one off consumer orders to brands such as London 2010, BBC, the Rugby World Cup to Rio 2016.

EML 35 Year Anniversary

EML 35 Year Anniversary

 

24
Feb

The BRITs Were A Hit!

Another night to remember for the music industry as fans and critics came together to celebrate a superb year for global music at The BRITs

When February rolls round here at Event HQ we start getting very excited! We start designing and producing merchandise for one of the biggest music events of the year- The BRITs.

Little Mix winning 'Best Single'

Little Mix winning ‘Best Single’

This year was another huge hit for the BRITs. The music industry and members of the public congregated at London’s O2 Arena to celebrate another fantastic year for the global chart music. The night was dominated by legend David Bowie, who sadly died last January. The iconic soloist won ‘Best British Male,’ and ‘Best British Album,’ for his stunning album ‘BlackStar.’

This year saw ‘Grime’ enter the fold with grime artist Skepta at the helm and will no doubt be a favourited nominee for BRITs 2018. The 1975 won ‘Best Group’ whilst X Factor girl star group Little Mix won ‘Best Single,’ for the smash hit ‘Shout Out To My Ex.’

Skepta performing 'Shutdown.'

Skepta performing ‘Shutdown.’

Brighton star Rag n Bone Man has had a phenomenal year and undoubtedly won ‘British Breakthrough Act,’ and was 2017’s Critics Choice. Finally, the music industry paid their respects to ‘George Michael,’ with a fitting tribute by Chris Martins Coldplay.

Rag N Bone Man

Rag N Bone Man

You can see the full list of winners here.

You can still purchase BRITs merch here on our web shop- WEB SHOP

05
Jan

When I Say ‘Honey’ You Say ‘G.’

The 2016 X Factor proved to be another memorable one, thanks to the wild controversial contestant, Honey G, who, like it or not, rapped her way to stardom.

After loosing out, Honey G, real name Anna Gilford, then went onto to launch a brand new single ‘The Honey G Show.’ As part of the release, the North Wheezy rapper bowled up to the EML office and spat some bars for us saying how she wanted to have her own swag. Blown away by her performance, we decided to produce the merchandise. 

What we did not entail was the huge interest we had from the media. The coverage we received is certainly one of Event’s most successful PR campaigns. The merchandise was picked up by OK Magazine, The Daily Star and The Sun to name a few.

Bears like Honey

Bears like Honey

Check out some of the articles below!

http://www.ok.co.uk/tv/the-x-factor/965998/x-factor-honey-g-unveils-new-merchandise-range-ahead-of-debut-single-release-the-honey-g-show-itv

https://www.thesun.co.uk/tvandshowbiz/2452548/honey-g-cashes-in-on-x-factor-fame-as-she-launches-her-own-merchandise-including-t-shirts-masks-and-teddies/

http://www.aol.co.uk/entertainment/2016/12/21/honey-g-assures-the-world-she-will-not-be-giving-eurovision-a-go/

http://www.digitalspy.com/tv/the-x-factor/news/a817503/x-factor-honey-g-official-fashion-line/

Honey G Press

Honey G Press

#HoneyG #TheXFactor #ArtistMerchandise #TheHoneyGShow

09
Dec

Merchandise For Hull 2017 City Of Culture

Come January 2017 the citizens of Hull will be dressed head to toe in merchandise backing their home turf in it’s reign as the new City Of Culture

Back in November it was announced that Hull was crowned the new ‘City Of Culture.’ They faced stiff competition form other cities such as Leicester and Swansea, but were declared victorious, perhaps a surprise to some. However the city has thrived and strived since taking the crown.

Hull 2017 City of Culture Merchandise

Hull 2017 City of Culture Merchandise

Hull 2017 asked us to produce a range of merchandise to help support their reign on the throne. Our in-house design team have now transformed the hull streets into chic with our merchandise which will make anyone weak at the knees and digging into their pockets- it’s some of the coolest merch out there! Who wants Armani or Versace when you can have a Hull 2017 t-shirt for Xmas?! That’s right, we even managed to the supply the merchandise in time for the Christmas period, which is available to buy in the House Of Fraser store in the city centre.

Hull 2017 Mug

Hull 2017 Mug

The culture vultures are hovering in the skies waiting to swoop down and grab their merch which Phil Batty, director of marketing for Hull, says is a great opportunity to get in amongst the city’s historical achievement.

Phil Batty, director of marketing: “With one of the most important years in this city’s history just weeks away, Hull 2017 official merchandise is a fantastic opportunity to grab a souvenir to go with the memories being UK City of Culture will bring.” 

The city will be holding events throughout 2017 to celebrate which our merchandise will be available at. Check out the full article from the Hull Daily Mail here. 

Hull The New City of Culture Merchandise

Hull The New City of Culture Merchandise

#Hull2017 #Cityofculture

 

07
Nov

Rebecca Ferguson Superwoman Tour

After much anticipation the Liverpudlian singer Rebecca Ferguson embarked on her latest tour promoting her new album ‘Superwoman,’ and EML were asked to hop on the tour bus and sell the official merchandise.  

She has left fans begging for more night after night: Rebecca Ferguson, the Liverpudlian lass with a soft heart but powerful vocals, is currently undergoing the biggest tour of her career so far. After postponing the original dates to work on her new album, ‘Superwoman’ is the long-awaited gem fans have been craving for.

Rebecca Ferguson Superwoman

Rebecca Ferguson Superwoman

Her journey began in 2010 when she finished as a runner up in the X Factor. However, the pop and soul singer songwriter is arguably one of the greatest exports to derive from the show. Her debut album ‘Heaven’ went on to sell over a million copies, whilst the difficult second album syndrome appeared to not phase her and went on to be well received by both fans and critics. Last year she released a covers album titled ‘Lady Sings The Blues,’ and now has completed writing her third album ‘Superwoman.’

Rebecca Ferguson live At The Palladium London

Rebecca Ferguson live At The Palladium London.

EML have loved the experience of producing the official Rebecca Ferguson merchandise for the tour. We even sent our youngest member of the team Louis out on the road to travel with Rebecca and the crew which he thoroughly enjoyed.

Louis explained; “Rebecca was everything you imagine her to be: kind, down-to-earth and very welcoming. Every night she was always willing to sign programmes and CDs, which was great of her to have done.”

The tour began up in Llandudno Wales and has since made its way to Glasgow, Manchester, Newcastle and many more destinations. She recently performed at London’s Palladium which was regarded her best performance of the tour so far. A few jaws were left gaping when Rebecca elegantly graced the stage in a range of stunning outfits.

Rebecca, mother of 3, truly does define the superwoman figure. She is certainly a role model and has embraced the chaos of music and fame in her stride whilst managing to also raise her children single handedly. The album has been adored by fans since it was released and the tour has been a tremendous success for EML and everyone involved. Why not check out the various products we have made for Rebecca by clicking here.

Rebecca Ferguson T-Shirt

Rebecca Ferguson T-Shirt

#RebeccaFerguson #Superwoman #RebeccaFergusonSuperwomanTour #RebeccaFergusonOfficialMerchandise