In conjunction with the Summer 2017 British Athletics Championships, Event have launched a pop up shop in London’s Westfield Shopping Centre. Dedicated to selling the new #Represent merchandise, the pop up store will be open for the duration of the games with athletes signing merchandise too.

Jeremy Goldsmith managing director of Event Merchandising “We are delighted to open up the British Athletics store in Westfield stratford to #Represent the Great British team at the London 2017 games at the Stadium, there is a fantastic collection of sports apparel and accessories for the fans to show their support.”

You can see the Pop Up shop on the Westfield Shopping Centre’s website by clicking here.