Event launch the first ever UK dedicated Barbie store with Mattel. Next to the Apple store in Liverpool One. Bright neon pink, carrying an exclusive range of clothing and accessories for the fashion conscious, with mini me collections and a wide array of dolls. The store feature life sized barbie boxes and a barbie jeep for that instagram moment .

Event Merchandising sourced the location, built the store, designed and manufactured exclusive product as well as running the store. The opening weekend was super busy, full of families loving the Barbie shop.

The Liverpool echo sums it up perfectly, as the “UK’s only Barbie shop has opened in Liverpool and it looks like all our childhood dreams have come true”

https://www.liverpoolecho.co.uk/whats-on/shopping/uks-first-barbie-shop-opened-17068893

Some of the other press below

LICENSING

• https://www.licensing.biz/mattel-to-open-six-week-barbie-store-fashion-pop-up-at-liverpool-one/

TOY TRADE

• https://toyworldmag.co.uk/licensing-news/barbie-pop-up-to-open-in-liverpool-for-six-weeks/
• https://www.toynews-online.biz/2019/10/11/mattel-to-launch-six-week-barbie-store-fashion-pop-up-at-liverpool-one/

CONSUMER

• https://www.wirralglobe.co.uk/news/17954803.pop-up-barbie-shop-set-liverpool-one/
• https://www.theguideliverpool.com/a-barbie-store-pop-up-shop-is-coming-to-liverpool-one/
• https://www.theguideliverpool.com/liverpool-one-halloween-spooktacular/
• https://www.liverpoolecho.co.uk/whats-on/shopping/shop-dedicated-entirely-barbie-opening-16979940
• https://www.liverpoolecho.co.uk/whats-on/whats-on-news/new-bars-shops-restaurants-due-17053037
• https://www.theguideliverpool.com/heres-your-guide-to-whats-on-this-october-half-term-in-liverpool/