British Athletics London 2017

London 2017 / British Athletics Merchandise / Westfield Shopping Centre / Roger Federer / Mo Farah / Usian Bolt / Justin Gatlin / Sport Merchandise / British Athletics Championships

Summer 2017 has been fuelled with iconic feets in sporting history. We have seen Roger Federer win his 8th Wimbledon title to become the most decorated champion in male tennis history. We also saw nail biting stuff as The British Irish Lions drew their test series against New Zealand, the first professional draw since 1974.  Finally, we have the British Athletics Championships. Sir Mo came out on top in the opening night, whilst a chorus of booing came from the disgruntled crowd as legend Usain Bolt was beaten in the 100m final by Justin Gatlin. 

Ahead of the games, we worked alongside British Athletics to launch the Represent merchandise range. We produced supporter packs to provide fans with items to cheer on their favourite athletes including a polyester flag. We curated a Gold Pack, which includes the following accessories:

  • Limited Edition Gold Cap – with adjustable back strap
  • Ticket Wallet & Lanyard – Soft feel lanyard 20mm wide, fully branded with branded PVC Ticket pouch – to fit ticket size: 140mm x 82mm
  • Pin Badge – Stainless iron offset pin badge with clutch attachment on reverse, size: 25mm wide
  • Wristband – silicon wristband 25mm wide
  • Flag – 100% Polyester, with Metal Eyelets. Size: 5′ x 3′ with the REPRESENT logo printed across the centre
  • Drawstring Bag: Approx 45cm x 33cm Nylon Drawstring bag with pull handles either side to sit across the shoulders printed with REPRESENT logo

British Athletic Shop

British Athletics #Represent Merchandise

British Athletics #Represent Merchandise