Carlsberg Edible Chocolate Pint Glasses

#IfCarlsbergDid / EventMerchandising / Experiential Marketing / Confectionary Branding / Beer and Chocolate

As part of the “If Carlsberg did…” campaign, Event Merchandising was delighted to have created artisan belgian chocolate pint glasses branded Carlsberg, in partnership with a bespoke chocolatier.

The chocolate glass design was a replica of one of Carlsberg’s pint glasses and was used to pour ice cold Carlsberg beer into, at a PR stunt outside London’s Old Truman Brewery in Shoreditch.


Carlsberg unveiled a giant chocolate bar to reveal a pop-up traditional looking English pub, with all the intricacies made from nearly half a tonne of chocolate – a chocolate lover’s dream of all things chocolate and edible!

Beer + Chocolate = the perfect match for the British public!

Carlsberg Chocolate Pint Glass by

Photography by Carlsberg


#IfCarlsbergDid #EventMerchandising #ExperientialMarketing