Event! Merchandising has been appointed with the exclusive event merchandise rights for Invictus Games, supported by Jaguar Land Rover. The sporting event will take place in venues made famous by the London 2012 Olympic and Paralympics Games running from 10-14th September 2014, starting at Queen Elizabeth Olympic Park. Over 400 wounded, injured and sick Servicemen and women from 14 nations will compete and will end in a star studded closing ceremony.
The UK’s premier event merchandise company has created and developed the product range for Invictus, launched by Prince Harry in March and has taken the social media by storm with his very firsts Tweet, and he has flown the flag and worn the shirt (literally) ever since; even the chiary mascot Fire (a wounded ex-army Detection dog) got into the act showing his support on his big day when Price Harry announced the British team.
The ‘I AM’ branding is a key concept, promoting the powerful message to use the power of sport to support rehabilitation, inspire recovery and for the public to support our Armed Forces.
Other major events that the company works with include The Brit Awards, The Rugby World Cup 2015, Queen’s Diamond Jubilee and Crufts, Sainsbury Summer Series as well as work with brands such as Disney and Gucci.