Thames Diamond Jubilee Pageant

Corporate Merchandise / Catering / Experiential / Sampling / Sponsorship

Thames Diamond Jubilee Foundation:


Event Merchandising were tasked with developing a commercial range of

products to raise money for the Thames Diamond Jubilee Foundation.

As part of the celebration for Her Majesty the Queen’s Diamond Jubilee, the Thames

Pageant was organised. Over 1,000 vessels participated in a flotilla on the Thames

from Battersea to Tower Bridge. It was one of the largest flotillas ever assembled on

the river, with rowed boats, working boats and pleasure vessels of all shapes and

sizes beautifully dressed and turned out in their finest rigs.


Event designed and manufactured a high end range of products including

coins, stamps, clothing, lanyards, pin badges, headwear, ceramics, outerwear and a

beautifully crafted souvenir programme.

Event Merchandising created a dedicated web shop and also had a team of vendors

lining the Thames on the day selling the products.

In excess of one hundred thousand pounds was raised for the Charities by Event


Event received the following thank you letter from the Foundation.

Dear Jeremy,

I just wanted to write to thank you personally and on behalf of the Thames Diamond Jubilee

Foundation for all your support and help over the last year. It was a pleasure to work with you

at Event Merchandising on such a great event. I’m delighted with what we have achieved.

I do hope that our paths cross again in the future.

With best wishes for the future,

Phil Smith

Commercial Director.