Event Merchandising Limited Named Master Licensee for the 2023 UCI Cycling World Championships in Glasgow & Scotland

Event Merchandising Limited is proud to announce its appointment as the Master Licensee for the highly anticipated 2023 UCI Cycling World Championships in Glasgow and Scotland. This prestigious role encompasses the management of wholesale, licensing, and retail programs, as well as venue retail operations throughout the championships, scheduled to take place from 3-13 August 2023.

The 2023 UCI Cycling World Championships is set to be the largest cycling event in history, featuring 13 UCI World Championships across seven disciplines held in various locations across Glasgow and Scotland. As the Master Licensee, Event Merchandising will take charge of delivering and retailing licensed products through the official venue shops, local and national retail outlets, and the dedicated online store at shop.cyclingworldchamps.com.

One of the highlights of the range is the adorable Mascot Coo, along with locally inspired Scottish products including a dedicated Tartan, crafted by Lochcarron of Scotland. Lochcarron had the honor of hosting a visit from The King and Queen during Holyrood Week, where they showcased their commitment to ethical and sustainable practices. Lochcarron’s use of responsibly sourced Scottish and British wool supports local wool farmers and reinforces their dedication to craftsmanship, quality, and sustainable development.

Jeremy Goldsmith, managing director for Event Merchandising Limited, commented, “We are delighted to have been chosen as the Master Licensee for the 2023 UCI Cycling World Championships. Through this partnership, and in line with the Championships’ ‘An Event For Everyone’ ethos, Event Merchandising will leverage its extensive global event experience and unrivaled expertise to create an exciting and retail and merchandise program for cycling fans worldwide.”