23
Jan

Lumiere London 2018 Lights Up London Streets

Event Merchandising was ready for the return of the UK’s largest light festival – Lumiere London 2018 – having worked on a range of glow in the dark products.

More than 50 artworks reimagined London’s architecture and streets, transforming the city into a dazzling nocturnal art exhibition from January 18-21.

Event Merchandising – in partnership with Artichoke and Visit London – has produced a range of glow in the dark souvenir products including a guide book with a fold out map.

Lumiere London 2018 Programme

Lumiere London 2018 Programme

The items were sold at 12 special stand locations throughout the key areas near to the displays in London.

Merchandise Stand

Merchandise Stand

Various other stockists also include Heals, the My Hotel chain, as well as the National Theatre. The online shop is also promoted via the Visit London Lumiere website where you can download the map and donate to support the festival.

Jeremy Goldsmith, md of Event Merchandising, said: “We are thrilled to be involved in the largest art festival in the UK this year.

“It has been a monumental task to put together the programme for this event, as well as the complicated logistics of vending at multiple sites across London. The experience gained from working on the Olympics and Jubilee has been invaluable and this is set to be a wonderful event for everyone.”

In 2016, 1.3 million visitors made their way around the city to see the inaugural Lumiere London.

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