Tag: National Theatre


The London Coliseum, home of English National Opera (St Martin’s Lane)

The English National Opera has opened its doors to the public for the first time of their new ENO branded gift shop, with the help of Event Merchandising Ltd.

The ENO Shop which resides in the south entrance adjacent to the dome mosaic, has been purpose built from unused space, to now boast a range of ENO branded product inspired by the sheer opulence and grandeur of The London Coliseum.

For those with a passion for design and creativity, the shop also displays an appreciation of one-off costume pieces from the theatre set for purchase.


Event Merchandising was bought in as a consultative agency to design and build the shop with all fixtures and fittings and create a diversified range of gift products to appeal to ENO visitors.



Only a few weeks old, the ENO shop is already proving to be a big hit with visitors, with two of its most popular selling gifts – the ENO branded classic A5 soft cover notebook in mustard yellow, and an outstanding umbrella whose inner canopy design is a gorgeous replica of the golden dome mosaic inside the Coliseum.



The array of gifts have been carefully selected and designed to incorporate the beautiful architecture of The London Coliseum, the home of English National Opera. The ravishing dome mosaic and auditorium ceiling can be seen on glass domed magnets, photographic note cards and post cards.

The iconic stage curtain can be seen on a classy satin finished mug, tea towel and tote bag.


The beautiful stained-glass dome can be seen on a scented candle and gift set of coasters.


Director of Event Merchandising Ltd, Jeremy Goldsmith is delighted to have been involved in such a big development project for ENO.


ENO Gift Collection by Jenelle Harbud & Jemini Parmar
Photography by Jemini Parmar


Event Merchandising Celebrates 35 Glorious Years

Event Merchandising Ltd hits a milestone on Wednesday 1st March with its 35th anniversary. Founder chairman, Martin Goldsmith, is proud to have seen the company grow from strength to strength over the last 35 years.

Martin with the wrestlign legend Hulk Hogan

Martin with the wrestling legend Hulk Hogan

Starting out as a freelancer in the world of retail and exhibition displays, Martin saw an opportunity to start up his own business in branded concert merchandise in the UK, in conjunction with his brother Harvey Goldsmith– well known promoter in the music industry.

Martin Goldsmith, Founder Chairman of EML: “I approached Cliff Richard whose words still ring in my ears- ‘Who in the hell wants to buy a T-Shirt with my face on it?’ 40 years later the fans are still buying his swag.”

Martin was never afraid to use his sons for modelling ;)

Martin was never afraid to use his sons for modelling 😉

One of Martin’s greatest days was trading at Wembley Stadium- World Wrestling Federation Summer Slam 1992 (professional wrestling), selling an impressive £1m+. His most pleasurable times have been working with Pavarotti and Live Aid amongst a whole host of renowned artist and events.

Martin has taken a step back from the fast paced merchandise industry, enjoying life loving tennis and jazz (and keeping the office tidy!), whilst the company continues to grow in the hands of his son’s Jeremy and Paul, with the support from a fantastic and loyal team of course!

David Bowie Fan Club

David Bowie Fan Club

From past legends such as Stevie Wonder, David Bowie, Eric Clapton, Three Tenors, Stars of Classical Music and National Theatre, EML continues to keep legendary status by working with the present- Harley Davidson, Formula E and Tough Mudder to name a few.

EML works in partnership with some of the world’s most recognised brands and events. Our services range from designing and manufacturing creative products for corporate requirements to selling at live events, from devising licensing programmes to running online shops globally. Event Merchandising prides itself on its ability to listen to the needs of the client, offer a remarkable customer experience and deliver goods and services that elevate a company’s brand perception. Our clients are in industries such as sport, entertainment, corporate, film and charities. They range from one off consumer orders to brands such as London 2010, BBC, the Rugby World Cup to Rio 2016.

EML 35 Year Anniversary

EML 35 Year Anniversary