London, UK/Nottingham, UK. Event Merchandising Limited (EML) have entered a licensing partnership with Asmodee so that fans can shop merchandise for Arkham Horror, Legend of the Five Rings and Twilight Imperium globally. Asmodee Entertainment’s goal, to enable fans to enjoy merchandise from their biggest hobby game brands, is demonstrated by this partnership.

Alexander Thieme, Licensing Manager for Consumer Goods and Publishing at Asmodee Entertainment says “These are exciting times for us and for fans of these brands. For over two decades these three rich and fascinating universes have gathered fans who cherish diving into adventures in these worlds – they are a true passion for many and part of their identity. It’s about time that we enabled them to express their fandom beyond the games. Novels from Aconyte made a start of this expansion, merchandise now follows. And we couldn’t have found a better partner for this than EML!”.

The online stores will have a range of unique apparel, accessories and homewares, for example, pillows and mugs, having initially opened in the UK in Q4 2021. Products are planned to be launched online for Q4 2021, however, there will be new additions to the stores regularly post launch. 

“Asmodee have created amazing, captivating content and artwork and we are delighted to be designing and operating the online store for Arkham Horror, Legend of the Five Rings, and Twilight Imperium along with a selection of key product lines.”, said Jeremy Goldsmith of Event Merchandising.

More details will be announced soon. 

About Event Merchandising Limited

Event Merchandising, with headquarters in London is a worldwide merchandise company. Event Merchandising services range from designing and manufacturing creative products to retailing at live events, devising pop-up superstores and running online shops globally. Established for over 35 years, Event Merchandising works in partnership with some of the world’s most recognized gaming, influencers, film, sports, music and entertainment brands.

About Asmodee Entertainment

Asmodee Entertainment is a platform of games publisher and distributor Asmodee. Its mission is to extend Asmodee’s intellectual properties into TV/film, novels and comics, location-based entertainment,

and consumer products, working closely with Asmodee Boardgames and Asmodee Digital. Through best-in- class partnerships across the full spectrum of opportunities, Asmodee Entertainment will create truly global intellectual properties and brands. For more information visit asmodee-entertainment.biz. 

About Asmodee

Asmodee Group is a leading international games publisher and distributor committed to telling amazing stories through great games with tens of millions of games sold in more than 50 countries. Through our portfolio of iconic game titles, including Catan, Ticket to Ride, Pandemic, Dobble/Spot it!, Arkham Horror, Splendor, KeyForge, and Star Wars: X-Wing, we create a dynamic transmedia experience for players across       a variety of digital and physical platforms. Asmodee also creates inspiring and innovative products in partnership with leading entertainment and technology companies. Asmodee operates in Europe, North America, South America and Asia and is headquartered in Guyancourt, France. Learn more at corporate.asmodee.com.

On the 1st-2nd October, Rubik’s Cube Pop-up store opened its doors in celebration of their upcoming 40th anniversary. Event Merchandising partnered with Rubik’s to bring the pop up shop to Covent Garden. The colourful and dynamic store ignited vast interest amongst passers-by, many of whom have known and loved the colourful cube for many years as well as others who were intrigued by what they thought to be an impossible puzzle.

Alongside the official Rubik’s products, Event Merchandising created and produced a gift range for the shop, comprising of a T-shirt, mug, cap and tote bag, all of which provided a range of T-shirts, mugs, caps, tote bags and more at the store which was popular amongst tourists, Rubik’s fans as well as determined first-time triers.Influencers gave the cube a try with the help of Rubik’s record-holders who were present to also help customers solve the cube. Upon completion, each participant earned an official attempt medal for contributing to The Guinness World Record for the most individuals contributing to a single Rubik’s Cube mosaic, which formed a portrait of His Royal Highness the Duke of Sussex, Prince Harry.

Event Merchandising built and operated state of the art retail container and pop up stores for Sail GP in San Fran and New York.

Event was selling a high end range of performance clothing and accessories.

In front of huge crowds lining the waterfront in downtown Manhattan, the Japan SailGP Team – led by double Olympic medalist Nathan Outteridge – beat off strong competition from Tom Slingsby’s Australia SailGP Team to win its first event in the inaugural SailGP season.
An intense final match race took place between the two notorious rivals on the Hudson River racecourse, which saw drama before the start as the high-powered F50s, capable of intense speeds, made contact. A penalty to Australia saw Japan eventually get the better of the season’s leaders and take the victory in New York.SailGP’s next stop is Cowes, UK, over the weekend of August 10-11, when the home of British sailing will be able to witness the intense racing and awe-inspiring speeds of the F50s.