Carlsberg Edible Chocolate Pint Glasses


As part of the #IfCarlesbergDid campaign,
Event Merchandising was delighted to have
created artisan belgian chocolate pint glasses
branded Carlsberg, in partnership with a
bespoke chocolatier.

The chocolate glass design was a replica
of one of Carlsberg’s pint glasses and was
used to pour ice cold Carlsberg beer into,
at a PR stunt outside
London’s Old Truman Brewery in Shoreditch. 


Carlsberg Chocolate Pint Glass

 Carlsberg unveiled a giant chocolate bar to reveal a pop-up traditional looking English pub, with all the intricacies made from nearly half a tonne of chocolate – a chocolate lover’s dream of all things chocolate and edible! 

Beer + Chocolate = the perfect match for the British public!

Carlsberg Chocolate Pint Glass by

Managed by: Jenelle Harbud

Photography by Carlsberg

#IfCarlsbergDid #EventMerchandising #ExperientialMarketing


Pernod Ricard’s Beefeater Pink Gin


Beefeater Pink, a deliciously new strawberry flavoured dry gin was launched in 2018. The campaign launched with outdoor, digital

, on-trade and social media presence initially in Spain and the UK with further markets over the summer.

As part of the campaign in London, Event merchandising was asked to create a special giveaway at a tasting event in London, to promote the brand’s fashionable London roots and urban lifestyle culture.

Event merchandising created a beautiful and vibrant silk scarf using Beefeater Pink’s brand design which boasts fashion and fun, appealing to the more adventurous gin consumers.

The scarf was well received by those who love all things sweet and pink!

Beefeater Pink Gin Scarf by

Managed by: Jenelle Harbud

Scarf Photo by Jemini Parmar


LOVE beauty AND planet

Event Merchandising was asked to create a collection of travel cups fitting for one of Unilever’s new beauty brand “LOVE beauty AND planet”, to be sold in Boots retail shops here in the UK.

LOVE beauty AND planet believes in producing products which not only makes one beautiful, but also respects and gives back to the planet by using ethically sourced, organic sustainable ingredients and recyclable packaging.

In response to the brief, Event Merchandising created a collection of four beautifully designed natural bamboo fibre cups, 100% BPA free.

Each full colour design promotes one of the natural ingredients used in LOVE beauty AND planet’s products, whilst the silicone grip is embossed with the brand’s logo. Each cup is packaged in a white card window box for simplicity and product visibility on retail shelves.

Design 1 – Rose

Design 2 – Coconut

Design 3 – Ylang Ylang

Design 4 – Vetiver

LOVE beauty AND planet Travel Cups by

Managed by: Dannielle Grey

Photography by Jemini Parmar



007 – James Bond

Event Merchandising has agreed a new partnership with EON Productions to run Event! will work closely with EON Productions and its Licensee’s in further developing it’s global merchandise appeal direct to the fans and will be developing unique products from the collection of films that form the backbone of this uniquely British franchise. The James Bond films have defined the spy genre since the release of Dr. No in 1962 and have served as a cultural touch point in a legacy that maintains popularity into the modern era of cinema.

Jeremy Goldsmith, Managing Director “We are thrilled to have the opportunity to work with EON Productions  and provide 007 products to fans around the world. With the release of James Bond 25 in 2020, we very much look forward to continuing to grow and expand our online retail sector of the business.”

About Event Merchandising
Event Merchandising, with headquarters in London, and further offices in Pinewood Studios and Berlin, is a worldwide merchandise company. Event Merchandising services range from designing and manufacturing creative products to retailing at live events, devising pop-up superstores and running online shops globally. Established for over 35 years, Event Merchandising works in partnership with some of the world’s most recognised brands, events and influencers in film, sports, music and entertainment.

About EON Productions 
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the U.S.-based company that co-owns, with Metro-Goldwyn-Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the U.K.-based production company which makes the James Bond films. The 007 franchise has produced 24 films since 1962.


Exclusive Newt Scamander Pin Badge creates magic in Orphan Children’s Lives


Event are very proud to be working with Warner Brothers and Lumos on the Exclusive Newt Scamander Pin Badge. Available to purchase online until the 31st December 2018, Wizarding World fans can own their limited-edition wand pins, as well as help Lumos deliver their charity mission: “By 2050 all children will grow up in loving, nurturing, protective families.”

Faced with the reality that oftentimes orphanages leave children vulnerable to neglect, abuse, and trafficking; Lumos has done remarkable work reuniting over 31,500 children from orphanages into loving families. The Exclusive Newt Scamander Pin Badge is just one of the ways you can support this cause.

The beautifully crafted pin badge features Newt Scamander’s wand and an Occamy from the Fantastic Beasts films. At least 20% of the proceeds are donated to Lumos. It is available to purchase online.


Wizarding world fans are flying through the roof to own the Exclusive Newt Scamander Pin Badge. Social media is whizzing with devotees enamoured by their own piece of magic. This charming pin badge is perfect for any fan getting their #WandsReady.


Event Merchandising delivered thousands of pin badges to supporters all over the world, as well as support the set up the Fantastic Beasts: Wizarding World Wands supporting Lumos. The breath-taking wand installation illuminated the walkway between Millennium Bridge and St Pauls Cathedral in London every evening from 18th October until 13th November. An unmissable moment, actors dressed as Wizards brought the Wizarding World to life in London.



Winter Wonderland 2018

Festive celebrations have begun with the opening of Hyde Park Winter Wonderland 2018 and Event Merchandising is proud to be a part of it!

Event Merchandising is delighted to have created a Secret Forest themed range of products for this year’s Magical Ice Kingdom, which can be purchased in the official Winter Wonderland gift shop on site and on line.

Visitors will journey through the enchanted forest (set in minus degrees) and discover the mythical creatures of the woodland. Guided by fauns, they will see the amazing ice sculptures which are sure to take everyone’s breath away, from life-sized magical unicorns to daring white wolves.

Their journey will end in the Magical ice Kingdom shop where gifts can be purchased. The new product range boasts magical unicorns, white wolves with icy blue eyes, an authentic engraved wooden keyring and a forest design beanie and matching gloves.




New for this year at Winter Wonderland is Backyard Cinema’s, The Snowman Experience which is an immersive cinematic adventure to celebrate 40 years of the iconic animation we all know and love.

Event Merchandising was asked to create gift bags for their gift shop collection.


MIK Gift Shop Collection & Snowman Gift Bags by

Managed by: Jenelle Harbud & Jemini Parmar

Photography by Jemini Parmar


The London Coliseum, home of English National Opera (St Martin’s Lane)

The English National Opera has opened its doors to the public for the first time of their new ENO branded gift shop, with the help of Event Merchandising Ltd.

The ENO Shop which resides in the south entrance adjacent to the dome mosaic, has been purpose built from unused space, to now boast a range of ENO branded product inspired by the sheer opulence and grandeur of The London Coliseum.

For those with a passion for design and creativity, the shop also displays an appreciation of one-off costume pieces from the theatre set for purchase.


Event Merchandising was bought in as a consultative agency to design and build the shop with all fixtures and fittings and create a diversified range of gift products to appeal to ENO visitors.



Only a few weeks old, the ENO shop is already proving to be a big hit with visitors, with two of its most popular selling gifts – the ENO branded classic A5 soft cover notebook in mustard yellow, and an outstanding umbrella whose inner canopy design is a gorgeous replica of the golden dome mosaic inside the Coliseum.



The array of gifts have been carefully selected and designed to incorporate the beautiful architecture of The London Coliseum, the home of English National Opera. The ravishing dome mosaic and auditorium ceiling can be seen on glass domed magnets, photographic note cards and post cards.

The iconic stage curtain can be seen on a classy satin finished mug, tea towel and tote bag.


The beautiful stained-glass dome can be seen on a scented candle and gift set of coasters.


Director of Event Merchandising Ltd, Jeremy Goldsmith is delighted to have been involved in such a big development project for ENO.


ENO Gift Collection by Jenelle Harbud & Jemini Parmar
Photography by Jemini Parmar


H-D Celebrates It’s 115th Anniversary In Its Home Town

What goes down at a Harley Davidson 115th Anniversary Party? Well motorbikes of course. Thousands of Harley Davidson motorbikes paraded up and down the streets in Milwaukee, celebrating the fun-filled journey of this iconic brand. It wouldn’t be a Harley party without music and dancing, hence tunes and performances were blazed all over Veteran’s Park, H-D Museum and Rotary Performance Pavilion during this 5-day merrymaking.

Merchandise was plentiful for the loyal customers of H-D, with several destination points assigned to make the customer shopping experience just that bit more sensational.

True to the H-D brand, customers could show their individuality by customising their tees. Making these into truly unique pieces, whilst remaining bonded to the brother and sisterhood rocking the H-D 115 Eagle.



Whose Business is Climate Action Anyway?

Event Merchandising are proud to be supporting major global initiatives on Climate Change. We have supplied merchandise to the largest events on the planet for both retail and promotional use including Live Earth, Live 8, Chime for Change, London 2012 and Rio 2016 Olympics, to name but a few.

As manufacturers and suppliers of a wide range of merchandise for over 35 years we have always managed our resources and purchasing to minimise our effect on the planet. We aim to source ethically and with a strong focus on environmentally sound sourcing, from recycled to reclaimed to organic products.


The Stein Und Holz is a perfect example of our environmentally friendly sourcing. This 14oz coffee cup is made with natural bamboo fibre – one of the world’s most sustainable resources. It’s BPA and phthalate free and at just 135g, it’s light, sturdy and fully dishwasher safe. It also has a resealable ‘no-drip’ lid as well as being aesthetically pleasing.

We are proud to be involved in Climate Week NYC and have offices in London, Berlin, New York, Los Angeles and Hong Kong to service your requirements.

In short, climate action is everyone’s business. Let your customers, clients, community and the world know that you support Climate Week NYC and climate action by purchasing a Climate Week NYC ‘Climate Action is our Business’ window sticker.


British Athletics

Event provides a fantastic retail solution and branding for British Athletics