Tag: UCI Track Cycling


Gold For The British Cycling Team and Gold For Event Merch

Event experienced 5 days of rip-roaring cycling action which rocked the Velodrome stands and saw Britain finish in glory. 

The last couple of days have been a roller coaster of a ride down at LeoValley Park as Event were the official merchandisers for the UCI 2016 Track Cycling World Championships. As Team GB raced to glory, so did we. We provided a spectrum of sporting goods for cycling fans across 5 days of intense track racing. The web shop is still online and proving popular so get your stuff quick!

Laura Trott Track Cycling 2016

Laura Trott Track Cycling 2016

Within the last couple of days, the British Cycling Team has not put a wheel wrong and has come out victorious. Laura Trott notably won 2 gold medals whilst Sunday witnessed the return of Britain’s dynamic duo. Sir Bradley Wiggins and Mark Cavendish sent BRITs fans crazy as they provided a stunning victory to give Team GB a total of 5 gold medals.

Wiggins Kissing Cavendish After Velodrome Victory  March 2016

Wiggins Kissing Cavendish After Velodrome Victory March 2016

It was a fantastic 5 days and fans will be happy to see Team GB in impressive form with just 5 months till the Olympics in Rio, which Event are also doing the merch for.



What a Month of Sporting Event Merchandising

What a fantastic month of sport it has been and Event have been at the heart of it all.

Event have yet again been at the forefront of sports merchandising and have been involved in some fantastic sporting moments this year. Where to begin…

BUENOS AIRES, ARGENTINA - FEBRUARY 06: Sam Bird of DS Virgin Racing Formula E Team celebrates at the podium after winning the Buenos Aires ePrix as part of 2015-2016 FIA Formula E Championship at Puerto Madero Street Race Track on February 06, 2016 in Buenos Aires, Argentina. (Photo by Amilcar Orfali/Getty Images for TAG Heuer)

BUENOS AIRES, ARGENTINA – FEBRUARY 06: Sam Bird at the podium(Photo by Amilcar Orfali/Getty Images for TAG Heuer)

Lets reverse back to the first weekend in February where Event were zooming round Buenos Aires in Argentina, South America, for Formula-E. Then the next day we flew all the way back to London, got a quick train to the trendy Camden town to sell some merch for the 2016 Super bowl. It was kinda a good excuse to watch and cheer on too…

Then we had two amazing weekends with the British Athletics in Glasgow and Sheffield, selling a range of products for the fans.

Laura Trott REUTERS/Bobby

Laura Trott REUTERS/Bobby

Now we are in March, (already?!) and we have already witnessed success at UCI 2016 World Track Championship. We would like to congratulate Laura Trott who produced a thrilling win in the women’s surge race at the roaring velodrome. We still have a weekend of breathtaking cycling to come with the likes of Sir Bradley Wiggins still to feature- we have named our teddy bear after the Olympic and Tour De France champ. Take a look here. 

Plus Mr Murray is back in action for Great Britain in the Davis Cup hosted in Birmingham. There are thousands of British fans are cheering on the team wearing our #BacktheBrits t-shirts. C’MON ANDY! He’s in winning form- who’s the daddy 😉

Tonight we are off to watch some Mexican wrestling, LUCHA BRITANNIA!

Davis Cup 2015 #BacktheBrits Bring on This Year

Davis Cup 2015 #BacktheBrits

#BacktheBrits #TCW2016