Since Hull was voted the city of Culture for 2017 there has been events around the city such as gigs in local venues, literature festivals and art exhibitions. Event felt the love for this resurgence and so it was decided that Event would join forces with Hull 2017 to produce the official merchandise for Hull, The UK City of Culture.
Our first step was producing a core range of apparel and accessories. We also went onto to open a dedicated merchandise shop in House of Fraser, the main shopping complex.
Since the merchandise has been available, the culture vultures have come in and swept it up. There has been a real patriotic response with customers, proudly wearing their Hull garments.
This has led to Event recently expanding the range to include additional apparel, aprons, postcards, ceramics, tea towels, and bouncy balls.
Next thing you know, commuters were seeing billboards of our merchandise advertised en route to work!