Team GB Bahia Band

Event Merchandise designed and manufactured the Team GB Bahia band given out at the Team GB Ball at the Royal Opera House.
The bands were made in Brasil. Traditionally a Bahia Band is a Brazilian symbol of good fortune and luck that have been worn and displayed for generations.
These ribbons are tied with three knots to express three wishes, then either worn on the wrist or hung in public places to create a powerful symbol of support for Team GB in Rio 2016.



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Event at the Rugby World Cup

Event Merchandise vending Rugby World Cup at the Stadiums. Event service the rugby world cup 2015 fans from the merchandise truck.


Rugby World Cup 2015

For the Rugby World Cup 2015, Event Merchandising is proud to look after on site vending at various stadiums and fanzones.

Given the wide-reaching appeal of the Rugby World Cup, there is a wide array of products ranging from a fantastic range of apparel , to high end luxury sterling silver gifts such as cufflinks through to bags, flasks, ties, watches, flags, pin badges and key rings. Enabling fans of all ages and brands to really connect with this memorable tournament.

Event is running pop up shops, kiosks and stands across the country.

Event! Merchandising has over 30 years of experience and has provided bespoke merchandise and retail experiences at world class events including The Brit Awards, the Americas Cup, Formula E, Queen’s Diamond Jubilee and Tough Mudder as well as working with brands such as Disney and Gucci.

The London-based company was the official licensee and event retailer for the London 2012 Olympic Games, having designed the product range, supplied the staff, ran the epos and sold the products. Event! Merchandising is also official manufacturer and retailer for the Rio 2016 Olympic and Paralympic Games

Jeremy Goldsmith, managing director of Event! Merchandising, explains:

“With our experience of working with global and national events, we know what products appeal to consumers and how to provide them with the most relevant items for each event and promotion. “


Davis Cup 2015

Event! were proud to provide the official merchandise for the Davis Cup at Queen’s Club. We created a beautiful shop showcasing a large product range for the home crowd to wear and show their support for TeamGB, in keeping with intimate surroundings of Queen’s Club. We believe it certainly helped as the crowd showed excellent support to help Andy Murray produce an emphatic battling performance over the 3 days to ensure qualification for TeamGB.

Team GB – comprised of world No. 3 Andy Murray, his brother Jamie, James Ward and Dominic Ingleton – saw off a talented French team bristling with big names: Tsonga, Gasquet, Simon and Mahut. With a stellar display from the Murray Bros to win the doubles match on the Saturday, the final day Andy Murray v Gilles Simon was a must-win, as world No. 12 Tsonga would have too much for Jamie Ward. However, having been utilised for each of the three days, Murray was clearly tiring after exerting so much effort, losing the first set to the world No. 11. The crowd coming to our stand were fearing the worst – however the performance the followed was nothing short of sensational. Digging deep into reserve energy and displaying huge character, Murray won the incredibly tight second set. Momentum now with him and backed by a raucous crowed – he delivered the victory.

It was a fantastic event to be a part of – the atmosphere was fantastic throughout the 3 days and it was great to be at Queen’s for a historic win for TeamGB Tennis. The home crowd – donned in our  It’s clear we are a bit too reliant on one man – however he delivered in emphatic fashion to guide GB one step closer to the Davis Cup final – a feat that hasn’t been achieved in 34 years!






Formula e final race London Battersea 

Event merchandise end the formula e season one in Battersea park with our state of the art mobile shops. 60,000 people attend the race weekend. Event provide a unique retailing experience using iPads and mobile phones to handle contact less transactions. 



Pretty Muddy

Event! has partnered with Cancer Research UK to provide the merchandise for Race For Life. Some of our team went to the participate in one of the events – to get muddy to beat cancer!

A fantastic event with great support – for a great cause. Event! were supporting Cancer Research UK. We have partnered with Cancer Research UK and are providing the official merchandise – worn by our team in the above photo!

We also had a little friend come and support us – helping to support the pink army to beat cancer sooner!



Lead Belly Fest

Event! provided the T-Shirts and programmes for the Lead Belly Tribute Festival at the Royal Albert Hall.

A fantastic concert and stellar line-up including Van Morrison, Jools Holland and Billy Bragg to name but a few. All of the artists having one thing in common – united in their admiration of the iconic figure that is Lead Belly. As each artist came to the stage – we were told of how they came to inspired by Lead Belly, and how it has influenced their music.

The concert was in aid of Shooting Star Chase – a Children’s Hospice providing music therapy for children with life-limiting conditions – the concert was a fantastic fit for the charity.




Event Merch in Berlin for formula e

Pop up boutique created by event 



Formula e in Monaco with Event

Event Merchandise in monaco with formula e