What a Month of Sporting Event Merchandising

What a fantastic month of sport it has been and Event have been at the heart of it all.

Event have yet again been at the forefront of sports merchandising and have been involved in some fantastic sporting moments this year. Where to begin…

BUENOS AIRES, ARGENTINA - FEBRUARY 06: Sam Bird of DS Virgin Racing Formula E Team celebrates at the podium after winning the Buenos Aires ePrix as part of 2015-2016 FIA Formula E Championship at Puerto Madero Street Race Track on February 06, 2016 in Buenos Aires, Argentina. (Photo by Amilcar Orfali/Getty Images for TAG Heuer)

BUENOS AIRES, ARGENTINA – FEBRUARY 06: Sam Bird at the podium(Photo by Amilcar Orfali/Getty Images for TAG Heuer)

Lets reverse back to the first weekend in February where Event were zooming round Buenos Aires in Argentina, South America, for Formula-E. Then the next day we flew all the way back to London, got a quick train to the trendy Camden town to sell some merch for the 2016 Super bowl. It was kinda a good excuse to watch and cheer on too…

Then we had two amazing weekends with the British Athletics in Glasgow and Sheffield, selling a range of products for the fans.

Laura Trott REUTERS/Bobby

Laura Trott REUTERS/Bobby

Now we are in March, (already?!) and we have already witnessed success at UCI 2016 World Track Championship. We would like to congratulate Laura Trott who produced a thrilling win in the women’s surge race at the roaring velodrome. We still have a weekend of breathtaking cycling to come with the likes of Sir Bradley Wiggins still to feature- we have named our teddy bear after the Olympic and Tour De France champ. Take a look here. 

Plus Mr Murray is back in action for Great Britain in the Davis Cup hosted in Birmingham. There are thousands of British fans are cheering on the team wearing our #BacktheBrits t-shirts. C’MON ANDY! He’s in winning form- who’s the daddy 😉

Tonight we are off to watch some Mexican wrestling, LUCHA BRITANNIA!

Davis Cup 2015 #BacktheBrits Bring on This Year

Davis Cup 2015 #BacktheBrits

#BacktheBrits #TCW2016


The Sedex Conference 2016

Event took a trip to the capital to what was an intuitive conference offering advice and the opportunity to network with a variety of brands and suppliers alike.

At the Barbican in London, The Sedex Conference 2016 brought today around 1000 leaders in responsible sourcing, with the aim of simplifying supply chain sustainability. It went down as one of the world’s largest responsible sourcing conference this year.

Sedex Conference, Barbican London

Sedex Conference, Barbican London

Sourcing can be a tricky realm of work, with the risk of overcomplicating things. #Sedex16 was an inspection and digestion into how to identify connections and simplify approaches to supply chain sustainability in the best way possible. The 2 day event was a chance for leaders from all over the globe to hear from organisations at all levels of the supply chain, government, the third sector and more. There were insightful workshops, intriguing plenary sessions, superb spotlight talks and the chance for leaders to network efficiently.

Representing Event at the Barbican was our director Paul Goldsmith who said:

“we take our supply chain very seriously and we are working closely with our factories to make sure our stock is actioned ethically and sustainably, so the conference proved helpful in gaining further information and advice on fulfilling this.”





The BRIT Awards 2016

The Brit Awards 2016 was a wonderful evening and Event! were there selling the merch and mingling with the stars


Lights, camera, ACTION! This years BRITs was incredible. Staged at London’s magnificent O2 Arena, the evening was a celebration of a hugely successful year for British music, as well as saluting and crediting music from all over the world.

Little Mix Ladies T-Shirt

Little Mix Ladies T-Shirt



It’s 3 years on the trot for Event producing the merch for the BRITs and this year was another triumph. The t-shirts featured nominee emoji’s and also had their relevant hashtags, which were all over Twitter on the night! Our web shop is still selling so why not have a gander and see what we have got for you? *LittleMix fans- T-shirts are now at £15…wink wink, nudge nudge.

After running around the O2 for hours with our feet covered in blisters, we finally got to enjoy the spectacle of the night. Ant and Dec were hilarious! The Weeknd rocked the BRITS School, Coldplay got everyone dancing and Bieber, well it was hard to hear Bieber over his screaming fans! Adele was the queen of the awards on the night and David Bowie was honoured well by Gary Oldman, Annie Lennox and a mesmerising tribute from Lorde.

See below the video of the talented James Bay performing ‘Hold Back The River.’ 

Check out our Facebook page to see all our pictures from the night and don’t forget, merchandise is still available online.


The Noble Prince

One member of the Royal Family was pulling of heroics at the Invictus Games in Bath in a snazzy jacket.

Last weekend was the team trials for the Invictus Games in Bath. With a wintery chill in the air, what better way to keep yourself warm than with one of our Invictus Games jackets. That is exactly what Prince Harry did!

BATH, ENGLAND - JANUARY 29:  Prince Harry attends the UK team trials for the Invictus Games Orlando 2016 at University of Bath on January 29, 2016 in Bath, England.  (Photo by Samir Hussein/WireImage)

Photo by Samir Hussein/WireImage

The Royal Prince was spotted wearing our jacket, supporting the try outs. Harry even became the hero of the day when he was first at hand to help a competitor in a wheelchair who had fallen over.

If you want to dress like a prince then you can purchase the Invictus Games jacket here.

BATH, ENGLAND - JANUARY 29:  Prince Harry attends the UK team trials for the Invictus Games Orlando 2016 at University of Bath on January 29, 2016 in Bath, England.  (Photo by Samir Hussein/WireImage)

Photo by Samir Hussein/WireImage


The TNA Weekend

Our first event into the new year is a lively one, ‘Hit him with the chair?!’ That’s right, TNA is back this weekend, and is wrestling its way across the UK.

Here at Event! we like rummaging through our back catalogue, finding forgotten gems and stumbling upon the rarity. This week it was our mission to find some one-of-a-kind wrestling merch to show you all, and look what we found…

WWF Wrestling Collection

WWF Wrestling Collection

Cast your mind back to the glory days when ‘Hollywood’ Hulk Hogan was under the management of the charismatic Jimmy Hart. Jimmy decided to split from Hogan and in the process of doing so, he curated ‘The Ultimate Wrestling Collection.’ Inside were discs containing classic championship matches from Florida and Memphis. Jimmy also included a selection of his favourite hit tunes and theme music as well as lost episodes of wrestling action from XWF. There were over 100 wrestling stars and legends featured in this collection including; ‘Rowdy’ Roddy Piper, Jerry Lawler, Konnan and Hulk Hogan.WF-Red-Bear-front

We also found some World Wrestling Federation TY Bears. These bears are of iconic wrestlers like Kane and Shamrock.

TNA starts at the Manchester Arena tomorrow night, then close-lining it’s way to London’s SSE Wembley Arena, before tapping out in Birmingham’s Barclaycard Arena on Sunday. Tickets are still available if you want some thrilling and entertaining ringside action. For more pictures and information from the event, see our Facebook page.


Airbnb Dominos

event merch domino set

Airbnb Domino Set

Dominos-A universal language

Approximately three weeks before Christmas Event! Merchandising, together with Airbnb, was tasked creating a unique gift  for around 6000 Airbnb hosts who will have guests staying with them around Christmas in the UK, France and Germany.

The suggestion of a bespoke set of Dominos was put forward.

The reason why dominos was put forward as an activity for both guests and hosts to play is because minimal communication is required whilst playing it and the game is known around the world.

Event manufactured the sets containing 36 individually branded blocks in a two week record time, working around the clock in order to leave time to post out the individual sets. The material chosen for the dominos set was acrylic, the design and packaging were both finalised,  and the sets arrived in time for Christmas.

Hosts have posted across social media, their delight in receiving the gifs.

The set’s of acrylic dominos that have been created are both beautifully designed, simple and on-brand.


Davis Cup Final 2015

Event! Merchandising, the UK’s leading supplier of sports merchandise, worked in partnership with British Lawn Tennis Association and were the official merchandise supplier to Team GB throughout their successful Davis Cup campaign, which included victories over U.S.A., France, Australia, and culminated in a stunning 3-1 victory over Belgium, in Ghent over the weekend of 27th-29th November 2015. Event! provided fans with merchandise throughout the Brits’ successful Davis Cup run, which the fans wore to showcase their support for the British team. This included the T-shirt manufactured by us with the slogan ‘Back the Brits’, and the frenzied wall of support that was generated from this was something which undoubtedly gave Team GB that push on their way to winning their first Davis Cup since 1936.

The Davis Cup, which Team GB had not won in 79 years, was first staged in 1900. It is an extremely prestigious tennis tournament and is commonly viewed as being the World Cup of tennis. In the 2015 version of the tournament, Great Britain memorably swept aside Belgium in the final in Ghent. Andy Murray confirmed his status as British sport’s golden boy at the frenzied cauldron of Flanders Expo, having joined a select band of players, in John McEnroe and Mats Wilander, in winning all eight of his Davis Cup rubbers in one tournament, on the way to Team GB’s final victory.

Let’s hope that the Event! ‘Back the Brits’ T-shirts provide a lasting memento of one of British sport’s finest hours.

This year saw Team GB win their first Davis Cup title in 79 years.

This year saw Team GB win their first Davis Cup title in 79 years. Event! was the official merchandise supplier. 

Fans really got into the spirit and supported Team GB all the way.

Fans really got into the spirit and supported Team GB all the way.


Event Merchandise in Beijing for Season 2 of Formula E – The new range is on sale

Formula E Season 2 has started. Event Merchandise built fan shops in Beijing around the iconic Olympic Birds Nest Stadium. Event Merchandise manufactured the product in China to be vended by the Event crew.

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Event in Bermuda for the Americas cup

Event Merchandise was in Bermuda managing the Pop up shop for Americas cup. The atmosphere in Bermuda was fantastic for this prestigious event. 



Team GB Bahia Band

Event Merchandise designed and manufactured the Team GB Bahia band given out at the Team GB Ball at the Royal Opera House.
The bands were made in Brasil. Traditionally a Bahia Band is a Brazilian symbol of good fortune and luck that have been worn and displayed for generations.
These ribbons are tied with three knots to express three wishes, then either worn on the wrist or hung in public places to create a powerful symbol of support for Team GB in Rio 2016.



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