Event provides a fantastic retail solution and branding for British Athletics
Tag: British Athletics
17
Aug
Aug
All the wins from the British Athletics Official Merchandise Shop
In this year’s IAAF World Championships, athletes such as Dina Asher Smith, Adam Gemili, and Eilidh Doyle recouped 6 medals for Great Britain. We won the Gold in the Men’s 4x100m relay and Men’s 10,000m. We took the Silver in the Men’s 5000m, Women’s 4x400m relay, and the Women’s 4x100m relay. Lastly, we claimed the Bronze in the Men’s 4×400 relay. Customers who visited the British Athletics Official Merchandise Shop were prized with an in-house Mo. He got quite a lot of action!
Setting up the British Athletics Official Merchandise Shop, us at Event were in a race against the clock to open up shop. We made quick moves and drilled all our resources, finishing with a winning store that hosted some Great British Athletes and excited fans.
The British Athletics Pop Up Store
On Wednesday, we received a visit from Sarah McDonald (1,500m) and Aly Dixon (marathon). They chatted, took pictures, and signed autographs for the fans.
Sarah McDonald, Aly Dixon and fans
Sarah McDonald, Aly Dixon and fan
Thursday saw the highly anticipated, Josh Griffiths (marathon) and Andrew Davies (marathon) pass by. They attracted quite a crowd into the shop.
Andrew Davies & Josh Griffiths meet and greet
Andrew Davies and fan at the British Athletics Shop
The shop greeted some passionate fans. Most were on their way to the stadium, to shout and cheer (and possibly bump into Usain Bolt). Some were retiring to their sofa, securing a clear view of all the action. Either way, these customers made sure to #REPRESENT the British Athletics team, at the IAAF Word Championship, in London 2017.
All-in-all, there were many wins during London 2017. The British Athletics Official Merchandise Shop is celebrating all the lovely people that turned up and spread good vibes throughout this event. Thank you for coming!
#BritishAthletics #London2017 #IAAF #WestfieldStratford #BritishAthleticsChampionship #AlyDixon #SarahMcDonald #JoshGriffiths #AndrewDavies
04
Mar
Mar
What a fantastic month of sport it has been and Event have been at the heart of it all.
Event have yet again been at the forefront of sports merchandising and have been involved in some fantastic sporting moments this year. Where to begin…
BUENOS AIRES, ARGENTINA – FEBRUARY 06: Sam Bird at the podium(Photo by Amilcar Orfali/Getty Images for TAG Heuer)
Lets reverse back to the first weekend in February where Event were zooming round Buenos Aires in Argentina, South America, for Formula-E. Then the next day we flew all the way back to London, got a quick train to the trendy Camden town to sell some merch for the 2016 Super bowl. It was kinda a good excuse to watch and cheer on too…
Then we had two amazing weekends with the British Athletics in Glasgow and Sheffield, selling a range of products for the fans.
Laura Trott REUTERS/Bobby
Now we are in March, (already?!) and we have already witnessed success at UCI 2016 World Track Championship. We would like to congratulate Laura Trott who produced a thrilling win in the women’s surge race at the roaring velodrome. We still have a weekend of breathtaking cycling to come with the likes of Sir Bradley Wiggins still to feature- we have named our teddy bear after the Olympic and Tour De France champ. Take a look here.
Plus Mr Murray is back in action for Great Britain in the Davis Cup hosted in Birmingham. There are thousands of British fans are cheering on the team wearing our #BacktheBrits t-shirts. C’MON ANDY! He’s in winning form- who’s the daddy 😉
Tonight we are off to watch some Mexican wrestling, LUCHA BRITANNIA!
Davis Cup 2015 #BacktheBrits
#BacktheBrits #TCW2016
15
May
May
Event Merchandise were delighted to be appointed as the official merchandiser for British Athletics. Event created a range of products to be sold at various outlets on the Olympic Park. Including a superstore in the spectator village. Event supplied the point of sale, epos, staff and display systems. The event was sold out to over 180,000 people.