The English National Opera has opened its doors to the public for the first time of their new ENO branded gift shop, with the help of Event Merchandising Ltd.

The ENO Shop which resides in the south entrance adjacent to the dome mosaic, has been purpose built from unused space, to now boast a range of ENO branded product inspired by the sheer opulence and grandeur of The London Coliseum.

For those with a passion for design and creativity, the shop also displays an appreciation of one-off costume pieces from the theatre set for purchase.

Event Merchandising was bought in as a consultative agency to design and build the shop with all fixtures and fittings and create a diversified range of gift products to appeal to ENO visitors.

Only a few weeks old, the ENO shop is already proving to be a big hit with visitors, with two of its most popular selling gifts – the ENO branded classic A5 soft cover notebook in mustard yellow, and an outstanding umbrella whose inner canopy design is a gorgeous replica of the golden dome mosaic inside the Coliseum.

The array of gifts have been carefully selected and designed to incorporate the beautiful architecture of The London Coliseum, the home of English National Opera. The ravishing dome mosaic and auditorium ceiling can be seen on glass domed magnets, photographic note cards and post cards.

The iconic stage curtain can be seen on a classy satin finished mug, tea towel and tote bag.

The beautiful stained-glass dome can be seen on a scented candle and gift set of coasters.

Director of Event Merchandising Ltd, Jeremy Goldsmith is delighted to have been involved in such a big development project for ENO.

ENO Gift Collection by Jenelle Harbud & Jemini Parmar
Photography by Jemini Parmar