Pop up boutique created by event
The Celebrities: Robbie Williams (Captain and Assistant Manager), Bradley Walsh (Coach), Matt Smith, Stephen Moyer, Jack Whitehall, Mark Owen, Olly Murs, Paddy McGuinness, Jonathan Wilkes, Jamie Theakston, Ben Shephard, John Bishop, Marvin Humes.
The Legends: Sam Allardyce (Manager), Peter Reid (Coach), Teddy Sheringham, David Seaman, Jamie Carragher, Jamie Redknapp.
Rest of the World:
The Celebrities: Michael Sheen (Captain), Gordon Ramsay, Adam Richman, James McAvoy, Patrick Kielty, Nicky Byrne, Santiago Cabrera, Jeremy Renner.
The Legends: José Mourinho (Manager), Jaap Stam, Edwin van der Sar, Alessandro Del Piero, Edgar Davids.
Event Merchandising helped pop up a shop for Snoopy in Selfridges.
Event Merchandise were delighted to be appointed as the official merchandiser for British Athletics. Event created a range of products to be sold at various outlets on the Olympic Park. Including a superstore in the spectator village. Event supplied the point of sale, epos, staff and display systems. The event was sold out to over 180,000 people.
Event has designed and created a shop underneath the Arcelormital Orbit on the Olympic Park. The shop contains various gifts including steel themed products. Event supply the Epos and fixtures and fittings. “We are honoured to be back on the Olympic Park, within the tallest sculpture in the country, creating a shop for the Orbit.” said Jeremy Goldsmith.