THE BLOG

01
Jun

Love Island and Event Merchandising

ITV and Love Island Relaunch ITV’s UK Webshops with New Partner Event Merchandising Limited

London, June 3rd 2024 – ITV announces today the relaunch of the Love Island and ITV Webshop in the UK, in partnership with Event Merchandising Limited, renowned for their expertise in creating high-quality merchandise for leading brands.This collaboration promises to bring fans closer to the heart of the show with beloved items such as the iconic Love Island water bottles and luxurious robes, and a fresh range of exclusive new products such as apparel, accessories and homeware, just in time for the summer season.

In addition to the product lineup, the Webshops will undergo a significant upgrade later this year. These enhancements will provide a seamless and immersive shopping experience, making it easier than ever for fans to find and purchase their favourite Love Island items. The new shop interface will feature improved navigation, and a more personalised shopping journey.

“We’re excited to relaunch the Love Island and ITV Shop with Event Merchandising Limited,” said Jurian van der Meer, EVP Brand Licensing at ITV Studios. “Our goal is to bring fans closer to the show they love by offering a wider range of products that truly reflect the Love Island lifestyle. With the upcoming upgrades to our shop, we’re committed to delivering an exceptional shopping experience that keeps our fans coming back.”

“We are absolutely delighted to be running the Love Island and ITV Webshop. This partnership with ITV allows us to bring fans even closer to the Love Island and ITV experience with a fantastic range of merchandise that embodies the spirit of the shows. We look forward to delivering an enhanced shopping experience and a collection of products that fans will love.” – Jeremy Goldsmith, Managing Director, Event Merchandising Limited

About ITV
ITV is an integrated producer broadcaster consisting of ITV Studios and Media & Entertainment.

ITV Studios is a world-class international creator, producer and distributor. It is the largest commercial producer in the UK, one of the largest producers in Europe and one of the largest independent unscripted producers in the US.

Through ITV Studios we create, produce and distribute high-quality award-winning content for broadcasters and platform owners around the world.

In Media & Entertainment we commission brilliant programmes in a full range of genres, including a wealth of entertainment formats, high-quality drama, must-watch sporting events, impactful factual and award-winning current affairs and journalism. We make this available to audiences through our family of channels, the biggest commercial network in the UK, and through ITVX the award-winning ad-funded, free streaming home for ITV and new programme premieres. ITVX also features a subscription option, for audiences who want to watch ad-free, and get access to BritBox UK.

About Event Merchandising Limited

Event Merchandising Limited is a premier merchandise company, specialising in creating bespoke products distributed globally via dedicated branded online stores and retail activations for some of the world’s most recognised brands. With over three decades of experience, Event Merchandising Limited creates high-quality products that enhance the fan experience and drive brand engagement.

www.eventmerch.com

 

07
Nov

UEFA Store

Event Merchandising Limited (EML) have entered a licensing partnership with UEFA so that fans can shop merchandise for UEFA club championships globally.

The online stores will have a range of unique apparel, accessories and collectables. There will be new additions to the stores regularly post launch.

store.uefa.com

About Event Merchandising Limited

Event Merchandising, with headquarters in London is a worldwide merchandise company. Event Merchandising services range from designing and manufacturing creative products to retailing at live events, devising pop-up superstores and running online shops globally. Established for over 35 years, Event Merchandising works in partnership with some of the world’s most recognized gaming, influencers, film, sports, music and entertainment brands.

19
Aug

007’s FIRST JAMES BOND ADVENT CALENDAR

For the first time, 007 introduces 12 Days of James Bond- the first 007 Advent Calendar. This is the ultimate gift for all Bond fans, the luxury and limited edition item has 12 drawers of Bond inspired gifts in anticipation for Christmas. 

Drawer 7 contains a money-can’t-buy Casino Royale prop and the others are filled with gifts that vary from exclusives to collectibles and collaborations. All gifts take inspiration from the iconic 25 year franchise, ranging from Dr. No (1962) to No Time To Die (2021). Priced at £199, available at the 007Store.com from September 15th 2021.  

The 007 Advent Calendar

A sophisticated box with 12 drawers, sleek magnetic doors with a ribbon tie closure. The luxury design opens to doors that are lined with gold foil wallpaper of the Bond films title graphics. 

A flavour of the contents…

Casino Royale Prop Chip

An iconic piece of Bond film history. This exclusive item is a real prop cash chip from the poker table in Casino Royale (2006).The collectible also comes with a certificate of authenticity from the Bond Archive. The special item is taken from the intense games of Texas hold’em where Bond is victorious in defeating villain Le Chiffre. 

Gold Bullet Prop Replica

An exclusive key piece taken from 1974’s The Man With The Golden Gun. It is a replica of the infamous bullet that initiated the search for Scaramanga after it had caught Bond’s eye at MI6. It is an exact copy, plated in 24ct gold and inscribed with 007, making it a precious collectible from the Bond archives. 

Kamal Khan’s Lucky Dice

Another exclusive, inspired by the famed Octopussy (1983) backgammon scene and Kamal Khan’s use of trick dice in order to defeat the Major and 007 in turn. They come in a drawstring bag and are guaranteed to land on a double 6 every time they are rolled. 

Dr. No Silk Pocket Square

The exclusive 100% silk square comes in a sleek black, with hand-rolled and stitched seams. The colourful dot design, worn by Maurice Binder, is taken from the iconic opening titles from the film that began the beloved franchise- Dr. No (1962).

James Bond x Charbonnel et Walker Chocolate Bars

Exclusive. The first of its kind, the 007 Advent Calendar needed chocolate. In partnership with Royal Warrant holders Charbonnel et Walker, five stacked, ribboned chocolate bars, made of British milk chocolate were made. They are wrapped in artwork from the Bond Archive, taken from production on You Only Live Twice (1967).  

In celebration of. Inspired by. As seen is. The 007Store.com is the official online store featuring products inspired by the James Bond franchise. The store combines legacy pieces with a modern crop of designer collaborations. Highlights include collabs with Bella Freud, N.Peal, Globe-Trotter, Charbonnel et Walker, Orlebar Brown, The Royal Mint and Swatch, alongside made-to-order exclusives.

19
Aug

ASMODEE TO PARTNER WITH EVENT MERCHANDISING LIMITED FOR FAN SHOPS FOR ARKHAM HORROR, LEGEND OF THE FIVE RINGS AND TWILIGHT IMPERIUM.

London, UK/Nottingham, UK. Event Merchandising Limited (EML) have entered a licensing partnership with Asmodee so that fans can shop merchandise for Arkham Horror, Legend of the Five Rings and Twilight Imperium globally. Asmodee Entertainment’s goal, to enable fans to enjoy merchandise from their biggest hobby game brands, is demonstrated by this partnership.

Alexander Thieme, Licensing Manager for Consumer Goods and Publishing at Asmodee Entertainment says “These are exciting times for us and for fans of these brands. For over two decades these three rich and fascinating universes have gathered fans who cherish diving into adventures in these worlds – they are a true passion for many and part of their identity. It’s about time that we enabled them to express their fandom beyond the games. Novels from Aconyte made a start of this expansion, merchandise now follows. And we couldn’t have found a better partner for this than EML!”.

The online stores will have a range of unique apparel, accessories and homewares, for example, pillows and mugs, having initially opened in the UK in Q4 2021. Products are planned to be launched online for Q4 2021, however, there will be new additions to the stores regularly post launch. 

“Asmodee have created amazing, captivating content and artwork and we are delighted to be designing and operating the online store for Arkham Horror, Legend of the Five Rings, and Twilight Imperium along with a selection of key product lines.”, said Jeremy Goldsmith of Event Merchandising.

More details will be announced soon. 

About Event Merchandising Limited

Event Merchandising, with headquarters in London is a worldwide merchandise company. Event Merchandising services range from designing and manufacturing creative products to retailing at live events, devising pop-up superstores and running online shops globally. Established for over 35 years, Event Merchandising works in partnership with some of the world’s most recognized gaming, influencers, film, sports, music and entertainment brands.

About Asmodee Entertainment

Asmodee Entertainment is a platform of games publisher and distributor Asmodee. Its mission is to extend Asmodee’s intellectual properties into TV/film, novels and comics, location-based entertainment,

and consumer products, working closely with Asmodee Boardgames and Asmodee Digital. Through best-in- class partnerships across the full spectrum of opportunities, Asmodee Entertainment will create truly global intellectual properties and brands. For more information visit asmodee-entertainment.biz

About Asmodee

Asmodee Group is a leading international games publisher and distributor committed to telling amazing stories through great games with tens of millions of games sold in more than 50 countries. Through our portfolio of iconic game titles, including Catan, Ticket to Ride, Pandemic, Dobble/Spot it!, Arkham Horror, Splendor, KeyForge, and Star Wars: X-Wing, we create a dynamic transmedia experience for players across       a variety of digital and physical platforms. Asmodee also creates inspiring and innovative products in partnership with leading entertainment and technology companies. Asmodee operates in Europe, North America, South America and Asia and is headquartered in Guyancourt, France. Learn more at corporate.asmodee.com.

 

31
Oct

Spitting Image

100% not fake news!
It will not end in Tiers!

Who said they were all puppets?

The one and only Pathetic Slogan T…

Battle it out to discover who is the Top Trump.
With categories including Heart Throb, Bank Balance, Shelf Life and World Domination.

All and more to be found on the official store designed and created by Event Merchandising.

www.spittingimagestore.com

17
Feb

Event Merchandising Win ‘Distributor Marketing Campaign of the Year’ at BPMA Awards

Our team were delighted to attend the annual BPMA awards to celebrate the success of the great companies within our industry and we are proud to announce that Event Merchandising brought  home the award for ‘Distributor Marketing Campaign of the Year 2020’. A special thanks goes to the BPMA for this classification and to our hard-working employees who helped make this possible.

 

 

 

25
Jan

007 and Event Merchandising

Event Merchandising created a 007 Ticket Gift box, which included 2 VIP cinema tickets (That could be redeemed at Vue), Exclusive gold db5 keyring, set of postcards, no time to die magnet all in a luxury gift box. RRP £59.

There was no mechanism to sell and distribute this product. Event Merchandising created a dedicated landing page on 007store.com and a redemption page for the tickets
Selling tickets 5 months in advance of the movie was a first for 007 and Universal.
Social media coverage  – Twitter
Coverage was great and the boxes continue to sell well.
03
Nov

Barbie Store

Event Merchandising is delighted to launch the first ever UK dedicated Barbie store with Mattel.

Next to the Apple store in Liverpool One. Bright neon pink, carrying an exclusive range of clothing and accessories for the fashion conscious, with mini me collections and a wide array of dolls. The store feature life sized barbie boxes and a barbie jeep for that instagram moment . Event Merchandising sourced the location, built the store, designed and manufactured exclusive product as well as running the store. The opening weekend was super busy, full of families loving the Barbie shop. The Liverpool echo sums it up perfectly, as the “UK’s only Barbie shop has opened in Liverpool and it looks like all our childhood dreams have come true”

 

A selection of press below

CONSUMER

LICENSING

TOY TRADE

https://www.licensing.biz/barbie-store-fashion-pop-up-billed-a-fantastic-success/

https://tnp.media/news/retail/barbie-pop-up-adds-exclusive-new-lines/

https://www.theguideliverpool.com/free-glitter-face-painting-and-more-items-available-at-the-liverpool-one-barbie-store/

06
Oct

Rubik Event Merchandising Pop up shop

On the 1st-2nd October, Rubik’s Cube Pop-up store opened its doors in celebration of their upcoming 40th anniversary. Event Merchandising partnered with Rubik’s to bring the pop up shop to Covent Garden. The colourful and dynamic store ignited vast interest amongst passers-by, many of whom have known and loved the colourful cube for many years as well as others who were intrigued by what they thought to be an impossible puzzle.

Alongside the official Rubik’s products, Event Merchandising created and produced a gift range for the shop, comprising of a T-shirt, mug, cap and tote bag, all of which provided a range of T-shirts, mugs, caps, tote bags and more at the store which was popular amongst tourists, Rubik’s fans as well as determined first-time triers.Influencers gave the cube a try with the help of Rubik’s record-holders who were present to also help customers solve the cube. Upon completion, each participant earned an official attempt medal for contributing to The Guinness World Record for the most individuals contributing to a single Rubik’s Cube mosaic, which formed a portrait of His Royal Highness the Duke of Sussex, Prince Harry.

18
Jul

Sail GP

Event Merchandising built and operated state of the art retail container and pop up stores for Sail GP in San Fran and New York.

Event was selling a high end range of performance clothing and accessories.

    

In front of huge crowds lining the waterfront in downtown Manhattan, the Japan SailGP Team – led by double Olympic medalist Nathan Outteridge – beat off strong competition from Tom Slingsby’s Australia SailGP Team to win its first event in the inaugural SailGP season.
An intense final match race took place between the two notorious rivals on the Hudson River racecourse, which saw drama before the start as the high-powered F50s, capable of intense speeds, made contact. A penalty to Australia saw Japan eventually get the better of the season’s leaders and take the victory in New York.SailGP’s next stop is Cowes, UK, over the weekend of August 10-11, when the home of British sailing will be able to witness the intense racing and awe-inspiring speeds of the F50s.