THE BLOG

30
Apr

Start Of A Muddy Season

This weekend was the first Tough Mudder event of 2016 where we supplied over 100,000 performance finisher t-shirts.

Thousand upon thousand turned up to Henley on Thames to brave the brutal battle that is Tough Mudder. It is a sticky and tricky endurance test, putting competitors out of their comfort zone by completing a 10-12 mile muddy obstacle course.

Tough Mudder London West 2016

Tough Mudder London West 2016

Tough Mudder Competitors

Tough Mudder Competitors

Thankfully the weather was glorious (imagined if it rained). And although none of the Event team stepped up to the challenge of competing….we were on hand to provide over 100,000 performance finisher t-shirts. It was a mud-tastic day!

 

 

The next event is Tough Mudder Midlands Half on 14th May where ‘mudees,’ can expect to see us supplying finisher t-shirts and mudder merchandise. We also run the Tough Mudder web shop where competitors can now customise their own t-shirts, with a range of logos, designs and customise options. There’s the choice of designing a men’s and women’s 100% cotton t-shirt, or a performance t-shirt.

Why not customise your own, click here to let your imagination run wild.

 

Tough Mudder Customise

Tough Mudder Customise

#ToughMudder2016 #TMLondonWest2016

28
Apr

Invictus Games On Air

BBC Radio 2 were discussing the importance of the Invictus Games Foundation, which we are the proud suppliers of games merchandise. 

Radio presenter Chris Evans was joined in the studio by athlete and Invictus star David Wiseman, who was speaking about the upcoming Invictus Games in Orlando on the 8th May. David won two gold and two silver medals during the 2014 Games and he was telling listeners how the event was something for everyone.

The Games are now into their second year, and without doubt the event is truly a rousing, inspirational and triumphant event. The aim is to reach out to ex-servicemen and women and engage them to participate in the Games, watched by thousands of spectators.

David was also joined by a familiar face who greeted Chris Evans with ‘morning ginge.’ Listen to what the two guests had to say about the fantastic sporting event.

The Invictus Games are just around the corner now, so if you would like to be wearing the famous Invictus gear, then visit our website to ensure your delivery arrives before the games commence! Invictus Games Webshop 

Remember, our merchandise will not be sold at the event, it is only available online.

Listen to what the two gingers in the studio were chatting about….

@WeareInvictus #InvictusGames2016

24
Mar

Everything You Need To Know About The Boat Race

This Easter weekend will witness the annual Oxford vs Cambridge Boat Race and so we are giving you all the information you need to know for this momentous event.

The Cancer Research UK Boat Race Programme

The Cancer Research UK Boat Race Programme

Oxford and Cambridge will be battling it out on the River Thames this Sunday for the 162nd Cancer Research Boat Races. Ladies will compete first, followed by the men’s for what is always an ore-some race. Last year the Oxford wave came crashing down on their rivals, sealing victories in both races, but will they triumph again this time round? Who knows. But Event have everything you need to know to talk the lingo when watching the event.

 

The Cancer Research UK Boat Race Programme

Superbly designed by our artwork team, our 48 page programme contains every bit of information relevant to the race. Want to know the Race Rules, team coaches, and the history of the boat races- it’s all covered in here!

The Championship Course

The Championship Course

The Championship Course provides a clear illustration of the route the two sides will be competing on, so pick your spot wisely, watch from the water’s edge and be prepared to get wet!

Want to know the club crews like the back of your hand? Our programme includes biographies of members from both teams, their positions and more information.

You can purchase your boat race programme online via this link for just £5.00. We will be selling these at the event too. Good luck to both teams and let’s hope no-one sinks!

@theboatraces @eventmerch

The Boat Race

The Boat Race

07
Mar

Gold For The British Cycling Team and Gold For Event Merch

Event experienced 5 days of rip-roaring cycling action which rocked the Velodrome stands and saw Britain finish in glory. 

The last couple of days have been a roller coaster of a ride down at LeoValley Park as Event were the official merchandisers for the UCI 2016 Track Cycling World Championships. As Team GB raced to glory, so did we. We provided a spectrum of sporting goods for cycling fans across 5 days of intense track racing. The web shop is still online and proving popular so get your stuff quick!

Laura Trott Track Cycling 2016

Laura Trott Track Cycling 2016

Within the last couple of days, the British Cycling Team has not put a wheel wrong and has come out victorious. Laura Trott notably won 2 gold medals whilst Sunday witnessed the return of Britain’s dynamic duo. Sir Bradley Wiggins and Mark Cavendish sent BRITs fans crazy as they provided a stunning victory to give Team GB a total of 5 gold medals.

Wiggins Kissing Cavendish After Velodrome Victory  March 2016

Wiggins Kissing Cavendish After Velodrome Victory March 2016

It was a fantastic 5 days and fans will be happy to see Team GB in impressive form with just 5 months till the Olympics in Rio, which Event are also doing the merch for.

  @eventmerch

04
Mar

What a Month of Sporting Event Merchandising

What a fantastic month of sport it has been and Event have been at the heart of it all.

Event have yet again been at the forefront of sports merchandising and have been involved in some fantastic sporting moments this year. Where to begin…

BUENOS AIRES, ARGENTINA - FEBRUARY 06: Sam Bird of DS Virgin Racing Formula E Team celebrates at the podium after winning the Buenos Aires ePrix as part of 2015-2016 FIA Formula E Championship at Puerto Madero Street Race Track on February 06, 2016 in Buenos Aires, Argentina. (Photo by Amilcar Orfali/Getty Images for TAG Heuer)

BUENOS AIRES, ARGENTINA – FEBRUARY 06: Sam Bird at the podium(Photo by Amilcar Orfali/Getty Images for TAG Heuer)

Lets reverse back to the first weekend in February where Event were zooming round Buenos Aires in Argentina, South America, for Formula-E. Then the next day we flew all the way back to London, got a quick train to the trendy Camden town to sell some merch for the 2016 Super bowl. It was kinda a good excuse to watch and cheer on too…

Then we had two amazing weekends with the British Athletics in Glasgow and Sheffield, selling a range of products for the fans.

Laura Trott REUTERS/Bobby

Laura Trott REUTERS/Bobby

Now we are in March, (already?!) and we have already witnessed success at UCI 2016 World Track Championship. We would like to congratulate Laura Trott who produced a thrilling win in the women’s surge race at the roaring velodrome. We still have a weekend of breathtaking cycling to come with the likes of Sir Bradley Wiggins still to feature- we have named our teddy bear after the Olympic and Tour De France champ. Take a look here. 

Plus Mr Murray is back in action for Great Britain in the Davis Cup hosted in Birmingham. There are thousands of British fans are cheering on the team wearing our #BacktheBrits t-shirts. C’MON ANDY! He’s in winning form- who’s the daddy 😉

Tonight we are off to watch some Mexican wrestling, LUCHA BRITANNIA!

Davis Cup 2015 #BacktheBrits Bring on This Year

Davis Cup 2015 #BacktheBrits

#BacktheBrits #TCW2016

03
Mar

The Sedex Conference 2016

Event took a trip to the capital to what was an intuitive conference offering advice and the opportunity to network with a variety of brands and suppliers alike.

At the Barbican in London, The Sedex Conference 2016 brought today around 1000 leaders in responsible sourcing, with the aim of simplifying supply chain sustainability. It went down as one of the world’s largest responsible sourcing conference this year.

Sedex Conference, Barbican London

Sedex Conference, Barbican London

Sourcing can be a tricky realm of work, with the risk of overcomplicating things. #Sedex16 was an inspection and digestion into how to identify connections and simplify approaches to supply chain sustainability in the best way possible. The 2 day event was a chance for leaders from all over the globe to hear from organisations at all levels of the supply chain, government, the third sector and more. There were insightful workshops, intriguing plenary sessions, superb spotlight talks and the chance for leaders to network efficiently.

Representing Event at the Barbican was our director Paul Goldsmith who said:

“we take our supply chain very seriously and we are working closely with our factories to make sure our stock is actioned ethically and sustainably, so the conference proved helpful in gaining further information and advice on fulfilling this.”

#Sedex16

#Sedex16

 

26
Feb

The BRIT Awards 2016

The Brit Awards 2016 was a wonderful evening and Event! were there selling the merch and mingling with the stars

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Lights, camera, ACTION! This years BRITs was incredible. Staged at London’s magnificent O2 Arena, the evening was a celebration of a hugely successful year for British music, as well as saluting and crediting music from all over the world.

Little Mix Ladies T-Shirt

Little Mix Ladies T-Shirt

The BRITS

The BRITS

It’s 3 years on the trot for Event producing the merch for the BRITs and this year was another triumph. The t-shirts featured nominee emoji’s and also had their relevant hashtags, which were all over Twitter on the night! Our web shop is still selling so why not have a gander and see what we have got for you? *LittleMix fans- T-shirts are now at £15…wink wink, nudge nudge.

After running around the O2 for hours with our feet covered in blisters, we finally got to enjoy the spectacle of the night. Ant and Dec were hilarious! The Weeknd rocked the BRITS School, Coldplay got everyone dancing and Bieber, well it was hard to hear Bieber over his screaming fans! Adele was the queen of the awards on the night and David Bowie was honoured well by Gary Oldman, Annie Lennox and a mesmerising tribute from Lorde.

See below the video of the talented James Bay performing ‘Hold Back The River.’ 

Check out our Facebook page to see all our pictures from the night and don’t forget, merchandise is still available online.

03
Feb

The Noble Prince

One member of the Royal Family was pulling of heroics at the Invictus Games in Bath in a snazzy jacket.

Last weekend was the team trials for the Invictus Games in Bath. With a wintery chill in the air, what better way to keep yourself warm than with one of our Invictus Games jackets. That is exactly what Prince Harry did!

BATH, ENGLAND - JANUARY 29:  Prince Harry attends the UK team trials for the Invictus Games Orlando 2016 at University of Bath on January 29, 2016 in Bath, England.  (Photo by Samir Hussein/WireImage)

Photo by Samir Hussein/WireImage

The Royal Prince was spotted wearing our jacket, supporting the try outs. Harry even became the hero of the day when he was first at hand to help a competitor in a wheelchair who had fallen over.

If you want to dress like a prince then you can purchase the Invictus Games jacket here.

BATH, ENGLAND - JANUARY 29:  Prince Harry attends the UK team trials for the Invictus Games Orlando 2016 at University of Bath on January 29, 2016 in Bath, England.  (Photo by Samir Hussein/WireImage)

Photo by Samir Hussein/WireImage

29
Jan

The TNA Weekend

Our first event into the new year is a lively one, ‘Hit him with the chair?!’ That’s right, TNA is back this weekend, and is wrestling its way across the UK.

Here at Event! we like rummaging through our back catalogue, finding forgotten gems and stumbling upon the rarity. This week it was our mission to find some one-of-a-kind wrestling merch to show you all, and look what we found…

WWF Wrestling Collection

WWF Wrestling Collection

Cast your mind back to the glory days when ‘Hollywood’ Hulk Hogan was under the management of the charismatic Jimmy Hart. Jimmy decided to split from Hogan and in the process of doing so, he curated ‘The Ultimate Wrestling Collection.’ Inside were discs containing classic championship matches from Florida and Memphis. Jimmy also included a selection of his favourite hit tunes and theme music as well as lost episodes of wrestling action from XWF. There were over 100 wrestling stars and legends featured in this collection including; ‘Rowdy’ Roddy Piper, Jerry Lawler, Konnan and Hulk Hogan.WF-Red-Bear-front

We also found some World Wrestling Federation TY Bears. These bears are of iconic wrestlers like Kane and Shamrock.

TNA starts at the Manchester Arena tomorrow night, then close-lining it’s way to London’s SSE Wembley Arena, before tapping out in Birmingham’s Barclaycard Arena on Sunday. Tickets are still available if you want some thrilling and entertaining ringside action. For more pictures and information from the event, see our Facebook page.

07
Jan

Airbnb Dominos

event merch domino set

Airbnb Domino Set

Dominos-A universal language

Approximately three weeks before Christmas Event! Merchandising, together with Airbnb, was tasked creating a unique gift  for around 6000 Airbnb hosts who will have guests staying with them around Christmas in the UK, France and Germany.

The suggestion of a bespoke set of Dominos was put forward.

The reason why dominos was put forward as an activity for both guests and hosts to play is because minimal communication is required whilst playing it and the game is known around the world.

Event manufactured the sets containing 36 individually branded blocks in a two week record time, working around the clock in order to leave time to post out the individual sets. The material chosen for the dominos set was acrylic, the design and packaging were both finalised,  and the sets arrived in time for Christmas.

Hosts have posted across social media, their delight in receiving the gifs.

The set’s of acrylic dominos that have been created are both beautifully designed, simple and on-brand.